Posts Tagged ‘direct mail marketing’

The Art of Creating Compelling Email Invitations

Wednesday, September 28th, 2016

Keyboard - smallFor many organizations, corporate events form a key part of the overall marketing strategy. Since the advent of email, it’s no longer necessary to spend money on fancy paper invitations and the associated postage. However, that doesn’t mean that style and etiquette are thrown out the window with a slightly less formal medium. Whether your target audience is potential employees, business partners or customers, crafting an effective email invitation is an art. Here are some best practices to help you create compelling copy for email invitations: (more…)

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Direct Mail Part II: Tips and Tricks for Making Direct Mail Work for You

Thursday, January 28th, 2016

In a recent blog post we discussed the great potential inherent in the oft-overlooked marketing strategy of direct mail. We discussed how direct mail has a more personal feeling and how it can grab the recipient’s attention more effectively than an email, which may be ignored or filtered into junk mail or spam folders. Hopefully we converted some skeptics.

Now we’d like to take a deeper dive to look at specific tips and tricks for making direct mailing campaigns work for your organization, something covered in greater depth in our book “Direct Mail in the Digital Age.”  (more…)

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Direct Mail Part I: The Big Benefits of Traditional Direct Mail Marketing

Tuesday, January 12th, 2016

In the age of social media, search engine optimization and email, it might sound crazy to suggest anyone think of including direct mail in their marketing strategy, but that’s just what we’re about to suggest. And, yes, by mail we mean paper mail delivered by a United States postal worker. (more…)

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The Big Benefits of Traditional Direct Mail

Thursday, March 7th, 2013

Despite the fact that the United States Postal Service (USPS) is struggling and about to cut back on their delivery, there are some (including me) that believe that traditional direct mail still holds benefits for both marketers and consumers. In an increasingly cluttered email environment, after all, marketers will be challenged to come up with new ways to “capture eyeballs.” Traditional direct mail may hold some opportunities for a number of reasons: (more…)

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