Posts Tagged ‘audience’

What to Avoid When Marketing to Women? Defining the Audience Too Broadly

Tuesday, February 26th, 2013

Marketers often pose questions like: “What are the best practices when marketing to women?” In my opinion, that question is far too broad. Women are not a homogeneous market segment. There are a myriad of variations among them. I was recently asked this question; here’s how I responded: (more…)

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