Posts Tagged ‘YouTube’

Let’s Get Visual: A Look at Some Popular Visual Social Tools

Tuesday, July 5th, 2016

Colorful online icons - content marketing, visual content marketing, YouTubeThe old saying “a picture is worth a thousand words” has been around for decades and for good reason—visual images get attention. Studies indicate that adding visual images to online communications boosts the odds that audiences will both notice and engage with that content. For instance, according to HubSpot, an inbound marketing software platform company based in Cambridge, Massachusetts: (more…)

Dancing Babies, Talk About Ship and Dads in Briefs: Creativity With Relevance Gets Results!

Monday, April 29th, 2013

The Evian babies are back! In a new spot, which has received more than 41 million views on YouTube, adults find themselves face-to-face with their younger selves in a large mirrored window–and the dancing ensues. It’s adorable–but does it sell water? Where’s the relevance?

Contrast this spot to an equally creative–and far more out-of-the-box–spot (more…)

You on YouTube!

Saturday, October 1st, 2011

A great, inexpensive way to promote your business and gain exposure is to take your ideas online and put them into video format. Many consultants advertise their expertise by drafting white papers or putting useful information on a website. Moving to a video format is simply a natural progression of this marketing technique.

While putting yourself in front of the camera and creating a permanent, internationally available video might be terrifying for some people, YouTube offers significant benefits, such as ease of access and use for your audience; a more intimate, human experience; and an enormous reach. Here are some tips on how to create and use YouTube effectively as a marketing tool for your business: (more…)