I tend to be passionate about some odd things (I can tell by the way people look at me sometimes…) One of the things I’ve been passionate about for a number of years is effective branding. It’s an issue that I find that many people—even very smart business people and sometimes even extremely smart communication professionals, don’t really fully understand.
Recently I was asked to provide some insights for a small business audience about whether small businesses really need a brand (yes!!), and how they should do this. I jumped at the chance!
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