Archive for the ‘Business Development’ Category
Friday, June 19th, 2020
As businesses slowly begin to open back up, many find themselves doing business far differently than they may have before the pandemic. Safety is top of mind. Not all customers feel comfortable at this point, interacting in person with the businesses they may have frequented without fear in the past. That means for many companies, a combination of in-store/in-person and online or socially distanced interactions. Many are operating on the fly, figuring things out as they go. But now may be an excellent time to take a step back and update, or create, a marketing plan to help you move forward more strategically.
Here’s some advice for doing just that: (more…)
Tags: Customer Communication, Marketing, marketing during the pandemic, marketing plan, marketing planning, marketing strategy, Strategy
Posted in Business Development, Marketing and Branding, Strategic Communications | No Comments »
Thursday, June 4th, 2020
Competitors are a fact of life for businesses of all types and sizes. Even if you think you have no competition (and some companies do think this), you do! We like to define competition, broadly, as “any available alternative to what you have to offer.” For instance, I worked in the healthcare industry for a number of years, leading the organization’s marketing efforts. We had direct competitors (other hospitals and clinics) serving the same market we served. We also had indirect competitors—Google search for instance. How often have you gone online to find information about some medical issue rather than make an appointment to see the doctor?
The point is, we all have competition. (more…)
Tags: analyzing the competition, brand analysis, brand audit, brand review, competitive analysis, competitive positioning, direct competition, indirect competition, positioning
Posted in Business Development, Competition, Marketing Research | No Comments »
Tuesday, April 14th, 2020
With millions of people out of work and countless businesses shutting their doors temporarily, or even permanently, many businesses are wondering whether they should maintain their marketing communication activities.
Our Advice: Yes, But…
(more…)
Tags: Brand Management, coronavirus, COVID-19, Customer Communication, Employee Communication, managing communications, pandemic, public relations
Posted in Client Relations, Content Marketing, Marketing and Branding | No Comments »
Friday, April 10th, 2020
One of our clients in the health care space has been focusing her communication efforts with health care organizations on reminding them to maintain their focus on the brand promise. This may not seem like the time to do that. We agree with her, though, that it is.
(more…)
Tags: brand alignment, Brand Management, brand promise, coronavirus, COVID-19, employer brand, pandemic
Posted in Client Relations, Marketing and Branding | No Comments »
Wednesday, April 8th, 2020
“How are you doing?”
It’s a question we’ve been reading and hearing a lot over the past few weeks. Chances are, unfortunately, we’ll be hearing that question for the foreseeable future.
How are you doing? It matters and it pays to ask.
Our clients tend to be consultants, publishers, agencies and very large organizations. The vast majority, while not always technically “essential enterprises” are still doing business, but not in the same way.
(more…)
Tags: Community Relations, coronavirus, COVID-19, Customer Communication, customer relations, Employee relations, pandemic, strategic communications
Posted in Client Relations, Marketing and Branding | No Comments »
Friday, December 13th, 2019
by Justin Grensing, Esq., MBA
In many B2B relationships, the amounts of money changing hands can be significant. For small businesses engaged primarily in the B2B realm, a single B2B client could make up a huge percentage of the small business’s total revenue. Moreover, the products and services offered to B2B customers can be fairly complex and take time to deliver in full. All of this makes the invoicing process a valuable tool for small-business owners serving B2B customers. A well-designed invoicing system can help smooth cash flows and provide revenue even before the ultimate completion of a final deliverable. (more…)
Tags: better business practices, billing clients, business practices, Customer Service, invoicing systems, managing cash flow, payment milestones
Posted in Business Development, Client Relations | No Comments »
Saturday, October 19th, 2019
17877227 – social media
I’ve had a profile on LinkedIn for a number of years now. LinkedIn and Twitter are two of my favorite social media platforms. Most business people would agree with me that LinkedIn is a great tool for building a strong network and engaging with others. Most would likely not agree with me that Twitter can also be a great business-to-business (B2B) business-building tool. We have, though, definitely found that to be the case for ourselves and for our clients. (More on that another day.) Here we want to focus on LinkedIn. (more…)
Tags: linkedin, LinkedIn best practices, Social Media, social media marketing, twitter, using LinkedIn, using social media
Posted in Business Development, Content Marketing, Internet Marketing | No Comments »
Monday, September 2nd, 2019
It’s important for any business to know whether or not their customers are satisfied with the service the company is providing – the same applies for products, but we’ll focus on services here. Many companies ask customers for feedback to gauge their experience, and this can take many forms, including surveys and post-purchase emails among others. This feedback could be asking for a simple thumbs up, thumbs down or sliding scale review of the overall service, or it could ask more specific questions, focusing on different aspects of the service: timeliness, quality, likelihood to repeat business, likelihood to recommend to others, etc. (more…)
Tags: communication strategy, Customer Communication, customer communication management, customer relations, customer satisfaction, Customer Service
Posted in Business Development, Client Relations, Uncategorized | No Comments »
Thursday, August 22nd, 2019
We often hear about the importance of networking and it’s tough to challenge that notion. Networking is a great way to make new connections that can lead to job offers or other professional connections. For small business owners and entrepreneurs, networking is especially important, because simply generating awareness of your organization can be difficult without meeting people in person and building personal connections. (more…)
Tags: building a network, business networking, extroverts, influencers, introverts, networking
Posted in Business Development, Career Advice, Client Relations | No Comments »
Tuesday, July 30th, 2019
We’ve previously discussed the challenges many companies face when trying to calculate an ROI on their marketing efforts. For small and medium-sized businesses, this can make it difficult to justify increasing spend on marketing efforts.
But, just because you feel like you can’t spend more money on marketing doesn’t mean you can’t invest in your brand. (more…)
Tags: Advertising, brand awareness, brand preference, content marketing, cost-effective marketing, Marketing, marketing budget, marketing tips, reducing advertising costs, Social Media
Posted in Business Development, Content Marketing, Influencer Marketing, Internet Marketing, Marketing and Branding | No Comments »
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