We’ve been managing our own, and client, LinkedIn profiles and company pages for several years now. I’ve always been a big LinkedIn fan and I’ve seen interest in using LinkedIn for business development grow significantly during the pandemic as opportunities to connect in person with clients and prospects has diminished, or disappeared in some cases. As we work with clients who are new to LinkedIn we tend to see a lot of the same issues that are hindering their ability to use this powerful business-to-business (B2B) social media channel most effectively. After working with a couple of new clients to help them develop and fine-tune their strategy, I thought I’d share some of the most common missteps I see and offer some advice for others who don’t feel they’re getting enough traction on LinkedIn (or other social channels—the same best practices apply there as well). (more…)
Posts Tagged ‘LinkedIn best practices’
This is Why LinkedIn Isn’t Working for You!
Tuesday, December 7th, 2021Tags: best practices in social media marketing, communicating on social media, LinkedIn best practices, LinkedIn marketing, marketing with social media, Sales, Social Media
Posted in Business Development, Content Marketing, Internet Marketing, Marketing Communication | No Comments »
Some Tips For Getting Traction on LinkedIn
Friday, July 17th, 2020
17877227 – social media
I’m often asked by colleagues—and sometimes even competitors—where I find my clients. There are probably three primary channels that work best for me: referrals, speaking engagements, and LinkedIn.
Tags: communicating on social media, establishing thought leadership, LinkedIn best practices, LinkedIn groups, LinkedIn influencers, prospecting through social media, Social Media, thought leadership, using LinkedIn, using social media effectively
Posted in Business Development, Marketing and Branding | No Comments »
Best Practices for Business Building on LinkedIn
Saturday, October 19th, 2019
17877227 – social media
I’ve had a profile on LinkedIn for a number of years now. LinkedIn and Twitter are two of my favorite social media platforms. Most business people would agree with me that LinkedIn is a great tool for building a strong network and engaging with others. Most would likely not agree with me that Twitter can also be a great business-to-business (B2B) business-building tool. We have, though, definitely found that to be the case for ourselves and for our clients. (More on that another day.) Here we want to focus on LinkedIn. (more…)
Tags: linkedin, LinkedIn best practices, Social Media, social media marketing, twitter, using LinkedIn, using social media
Posted in Business Development, Content Marketing, Internet Marketing | No Comments »