Posts Tagged ‘brand alignment’

A Step-by-Step Process for Evaluating Your Employer Brand

Tuesday, September 27th, 2016

Group of diverse people against white backgroundIn a previous blog post, we talked about the importance of employer branding and why consistency and coordination between the marketing arm and the human resources arm are crucial. In this post, we’re going to look at a practical, step-by-step approach to building that brand by applying some fundamental branding tips to the employer branding context.

Generally, in working with organizations on these types of projects, there are five steps: (more…)

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In Marketing—Of Any Kind—It Pays to Be Consistent!

Saturday, June 18th, 2016

BrandWhat do your Facebook page, your primary business website, your Twitter feed and your direct mailing materials have in common? Hopefully it’s a lot of things, and not just the fact that they are part of your content marketing and branding strategies. Although these are all different media, it’s important to make sure that your branding standards are both consistent across all social channels, and in alignment with your corporate website and overall branding guidelines. (more…)

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