Posts Tagged ‘networking’

Networking for Introverts: Practicing the “Loose Touch”

Thursday, August 22nd, 2019

We often hear about the importance of networking and it’s tough to challenge that notion. Networking is a great way to make new connections that can lead to job offers or other professional connections. For small business owners and entrepreneurs, networking is especially important, because simply generating awareness of your organization can be difficult without meeting people in person and building personal connections. (more…)

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How to Reach Out to Potential LinkedIn Connections

Tuesday, August 20th, 2019

17877227 – social media

Having the right connections—whether investors, customers, partners, suppliers or employees, etc.—can make a huge difference in company success. LinkedIn, the Facebook of professional networking, was purposely built and marketed as a great way to develop and maintain these connections. And it works if used effectively. (more…)

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Brilliance is not enough – you need to build relationships!

Wednesday, November 14th, 2018

Maybe it’s because I grew up in a family-owned business. Maybe it’s because I grew up a bit “socially awkward.” Maybe it’s because I spent 20+ years in corporate communications. Whatever it is, I grew up with a very strong sense of inclusiveness when it comes to interacting with people. The concept that you “can’t judge a book by its cover” has always been meaningful to me; I’ve always enjoyed interacting with and learning from a broad range of people–trying hard not to pre-judge those I come into contact with. That has served me well. (more…)

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Are You Wasting Your Time at Networking Events?

Tuesday, December 26th, 2017

In a recent Entrepreneur article, John Rampton explains to readers “Why You Should Stop Wasting Your Time on Networking Events.” In the piece, Rampton writes, “If people will be there that have great ideas and energy to share, I’m game. But attending an event just to hand out business cards and get a stack in return with the hopes of landing a new client or important connection is not for me.” (more…)

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Avoiding the Top 3 Networking Blunders

Thursday, December 7th, 2017

Hiring marketing or content marketing talent?Networking is an important activity in any industry. The term has many definitions depending on who you talk to, but in a broad sense you can think of it as just getting to know people in your industry. It’s surprising how many employment, mentorship, sales and partnership opportunities come about just by tapping into who you know and who you’ve met through networking activities.

Unfortunately, we don’t always leverage those relationships to best advantage. (more…)

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Being (Appropriately) Social Online: The Etiquette of Social Media Engagement

Tuesday, August 1st, 2017

As the name suggests, social media is often a very informal means of conveying information. It’s familiar, colloquial and often has a personal touch – it’s social. So, when you’re using social media to support your business’ marketing needs, how should you behave? What’s the appropriate etiquette?

Generally, we advise clients to use the same communication principles and considerations when online as when interacting with people in any traditional setting. (more…)

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2017 Graduates: Have You Perfected Your Elevator Pitch?

Tuesday, May 23rd, 2017

It’s graduation time, and many are thinking about landing their first job. Even those entrenched in a career may be prompted by graduation season to think about their career paths and whether it’s time to consider a job switch.

We responded recently to a reporter’s query about creating “elevator pitches.” It’s an important concept for graduates, for those 30 years into their careers, and for any company or organization that has a key message to convey to a target audience. (more…)

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Networking in the Digital Age

Sunday, October 23rd, 2016

It simply can’t be overstated just how important networking is for business professionals. But, in an increasingly online world, the game has changed significantly from the days of handing out business cards at cocktail parties. Here we explore the concept of online business marketing. (more…)

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Tips for Business Networking: Online and Off

Thursday, September 15th, 2016

networking, business networking, effective networking, business development, developing new businessWe talk a lot about the value of online marketing and analytics for growing your business. These are crucial tools; however, it’s also important to keep in mind that business is also very personal. While outreach through the internet is certainly a must, knowing how to effectively network on a more personal level is critical. This is especially true for larger customers, business-to-business relationships and engaging with key influencers. The same is true for executives in larger organizations. As reported in Fast Company, “A recent study of 6,000 executives at 3,000 companies in the U.S. and Europe found that executives with 50% more professional contacts above the average, had a salary 3.5% or $15,000 higher than their less gregarious/friendly/sociable colleagues.”

So how can you network online, and off, in a way that’s designed to build value—and relationships? (more…)

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Let Your Knowledge Be Your Promotion!

Monday, October 28th, 2013

We recently launched a new LinkedIn group — Let’s Get Strategic About Communications! — that we’re hoping will generate some good discussion and sharing of best practice insights among communication professionals. It’s a closed group, meaning that we are carefully monitoring participation and limiting it to those who are committed to openly sharing information in a non-promotional manner. The trouble, we think, with so many LinkedIn groups is that they quickly devolve into blatant self-promotion and become nothing more than individual members saying “look at me!,” “look what I’ve done!,” “come to my webinar!,” “read my whitepaper!,” etc.  Now, there is certainly (more…)

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