Posts Tagged ‘networking’

Avoiding the Top 3 Networking Blunders

Thursday, December 7th, 2017

Hiring marketing or content marketing talent?Networking is an important activity in any industry. The term has many definitions depending on who you talk to, but in a broad sense you can think of it as just getting to know people in your industry. It’s surprising how many employment, mentorship, sales and partnership opportunities come about just by tapping into who you know and who you’ve met through networking activities.

Unfortunately, we don’t always leverage those relationships to best advantage. (more…)

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Being (Appropriately) Social Online: The Etiquette of Social Media Engagement

Tuesday, August 1st, 2017

As the name suggests, social media is often a very informal means of conveying information. It’s familiar, colloquial and often has a personal touch – it’s social. So, when you’re using social media to support your business’ marketing needs, how should you behave? What’s the appropriate etiquette?

Generally, we advise clients to use the same communication principles and considerations when online as when interacting with people in any traditional setting. (more…)

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2017 Graduates: Have You Perfected Your Elevator Pitch?

Tuesday, May 23rd, 2017

It’s graduation time, and many are thinking about landing their first job. Even those entrenched in a career may be prompted by graduation season to think about their career paths and whether it’s time to consider a job switch.

We responded recently to a reporter’s query about creating “elevator pitches.” It’s an important concept for graduates, for those 30 years into their careers, and for any company or organization that has a key message to convey to a target audience. (more…)

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Networking in the Digital Age

Sunday, October 23rd, 2016

It simply can’t be overstated just how important networking is for business professionals. But, in an increasingly online world, the game has changed significantly from the days of handing out business cards at cocktail parties. Here we explore the concept of online business marketing. (more…)

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Tips for Business Networking: Online and Off

Thursday, September 15th, 2016

networking, business networking, effective networking, business development, developing new businessWe talk a lot about the value of online marketing and analytics for growing your business. These are crucial tools; however, it’s also important to keep in mind that business is also very personal. While outreach through the internet is certainly a must, knowing how to effectively network on a more personal level is critical. This is especially true for larger customers, business-to-business relationships and engaging with key influencers. The same is true for executives in larger organizations. As reported in Fast Company, “A recent study of 6,000 executives at 3,000 companies in the U.S. and Europe found that executives with 50% more professional contacts above the average, had a salary 3.5% or $15,000 higher than their less gregarious/friendly/sociable colleagues.”

So how can you network online, and off, in a way that’s designed to build value—and relationships? (more…)

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Brilliance is not enough – you need to build relationships!

Thursday, February 20th, 2014

Maybe it’s because I grew up in a family-owned business. Maybe it’s because I grew up a bit “socially awkward.” Maybe it’s because I spent 20 years in corporate communications. Whatever it is, I grew up with a very strong sense of inclusiveness when it comes to interacting with people. The concept that you “can’t judge a book by its cover” has always been meaningful to me; I’ve always enjoyed interacting with and learning from a broad range of people–trying hard not to pre-judge those I come into contact with. That has served me well. (more…)

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Let Your Knowledge Be Your Promotion!

Monday, October 28th, 2013

We recently launched a new LinkedIn group — Let’s Get Strategic About Communications! — that we’re hoping will generate some good discussion and sharing of best practice insights among communication professionals. It’s a closed group, meaning that we are carefully monitoring participation and limiting it to those who are committed to openly sharing information in a non-promotional manner. The trouble, we think, with so many LinkedIn groups is that they quickly devolve into blatant self-promotion and become nothing more than individual members saying “look at me!,” “look what I’ve done!,” “come to my webinar!,” “read my whitepaper!,” etc.  Now, there is certainly (more…)

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Developing Your Personal Brand – Yes, You Have One!

Tuesday, July 9th, 2013

As someone who grew up in a family-owned business and then worked in the field of PR/corporate communications for a number of years I’ve long been well aware of how my actions, or inaction, impact not only my reputation, but the reputation of the organizations I serve. From the day long ago when my father chastised me for not returning a greeting from a classmate we ran into at a local department store to early training as a PR/media relations rep I’ve known that what I did — on or off the job — made an impression. While that knowledge, especially as a child, was sometimes burdensome, in hindsight it has served me well.

Some other early lessons: (more…)

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LinkedIn Best Practices

Thursday, June 20th, 2013

For B2B (business to business) marketers, as well as job seekers, LinkedIn remains the most viable option when attempting to select the social media tools that will help generate the best results. Since we work exclusively with B2B marketers (most in the healthcare and not-for-profit arenas), LinkedIn is the tool we use most often and we’ve become very familiar with it and the ways it can be used to leverage online awareness and build connections to build reputation and generate inquiries and sales.

If you’re a B2B marketer, a business person hoping to build credibility and reputation online, or a job seekers, here are some tips that can help you best leverage the benefits of LinkedIn: (more…)

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Does Thinking Outside the Box Require Being Outside the Box? Yes – An Outside Perspective Breeds Innovation

Tuesday, June 4th, 2013

Daniel Pink, one of the leading modern thinkers about work and the business environment, and the author of several books including, most recently, Drive: The Surprising Truth About What Motivates Us, suggests in a recent The Telegraph article that we are more creative when solving other peoples’ problems. He presents the results of a very interesting experiment that demonstrates that a group of people working on a problem on behalf of someone else do far better than a group of people working on what they are told is their own problem.

Fascinating, but upon reflection, not all that surprising. In fact, (more…)

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