I love a new year. Although I realize that, technically, every day is the beginning of a new year, there’s something about the New Year that makes me both reflective and optimistic about what lies ahead. As a pretty goal-oriented person, I enjoy the process of looking back, learning, and looking forward. It’s the basis of strategic planning, after all, a personal passion of mine. Each year I spend time to commit my goals to writing and I track my progress throughout the year. I don’t achieve every goal, but I do belief that I’m more effective than I would be if I didn’t take the time to plan. I had some great successes in 2012 and a lot of very rewarding experiences–both personally and professionally. But there’s always room for improvement and, regardless of what I achieve, I always want to achieve more. So, in 2013, there are a number of things I’d like to do better: (more…)
Archive for the ‘Business Development’ Category
What I’d Like To Do Better in 2013: New Years Resolutions
Tuesday, January 1st, 2013Marketing Resolutions for the New Year
Thursday, December 27th, 2012As the New Year approaches it’s time to begin thinking about New Year’s resolutions, which might also be referred to as “strategic planning” — although those words tend to strike fear into the hearts of even the most focused of business professionals. I don’t know why, but I’m coming to accept it as a given. One of my resolutions for the New Year is to come up with a way of making planning less intimidating. “Good luck” say my business colleagues. But, I digress…
As you look forward to 2013, what are the fundamental issues that most impact your organization? What are the opportunities you hope to take advantage of? What are the challenges you hope to overcome? Here are a few tips to get you started: (more…)
Tips for Working Productively From Home or Telecommuting
Thursday, December 13th, 2012I’ve been working productively from home for a number of years, first as a freelance writer (part-time) on nights and weekends and, for the past four years, as a full time marketing communication consultant. My interest in remote work, or telecommuting, stems back many years to when I worked with an organization that was going through a merger. It was highly likely that the corporate headquarters would be in a new location and I was not interested, or able, at that time to relocate. So I was curious.
Based on my own experience as a freelance writer for a number of years I knew firsthand that, yes, it was possible to establish client relationships and deliver value to those clients from a distance. But, would that same model be embraced incorporate settings? Could I, for instance, find a role as a director of corporate (more…)
Markets Can’t Really Tell Us How They’re Influenced
Tuesday, October 9th, 2012I’m a proponent of marketing research and the use of data to drive business decisions at every level and in every aspect of organizational performance. I recognize, though, that sometimes the predictive value of research can be questionable and that it can be most useful to evaluate actual behaviors to support future decisions.
Advertising efforts are a good example of this. (more…)
Are You Prepared to Become Obsolete?
Thursday, September 27th, 2012While watching the local news my husband made a comment about the weatherman: “You know – who really needs him anymore? You can just look at the radar yourself any time you want to online.”
True. You can. Wonder if people going to school to be “weather people” have thought about that. Wonder if the schools that teach them have thought about that. And, most pertinent for this blog, wonder if all of us have given (more…)
The Value — and Limitations — of Leading Indicators
Thursday, August 9th, 2012Working in large organizations I became very familiar with “leading” and “lagging” indicators and, admittedly, sometimes I found what I thought was the “complexity” of the concepts to be a bit overwhelming. But, I’m very data-driven and very committed to measuring the impacts of my efforts whether working in an organization, for a client or for myself. The premise is really quite basic: if you are looking for (more…)
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