Archive for the ‘Business Development’ Category

The Benefits of Being a “Fast Follower”

Thursday, May 31st, 2018

by Justin Grensing, Esq., MBA

The business world has a strong mythology around, and reverence for, the innovator – brilliant geniuses who upend the status quo and usher in a wave of change, making fortunes along the way. We often think that the first company to go down an innovative path is in an enviable position. But, in many cases, it is not the first mover who prospers, but the fast follower. (more…)

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Thought Leadership Through Content Marketing for Business Professionals

Tuesday, May 22nd, 2018

Hiring marketing or content marketing talent?Most small business owners are heavily focused on their core skillset. They are bakers, event planners, lawyers – insert job – first, and accountants and marketers second. As Pamela Slim writes for Entrepreneur, “Most small business owners aren’t marketers by trade, but almost all (95 percent) do some form of marketing for themselves, and many need to master what can feel like a very steep learning curve quickly. Most entrepreneurs and small business owners (64 percent) are self-taught and less than half (46 percent) consider themselves ‘marketing savvy.’” (more…)

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Webinars Still a Viable Option for Building Audience

Thursday, March 22nd, 2018

Webinars are still widely promoted online, but does the format still resonate with end users and, if so, which ones? Can webinars reach, and influence, a B2C audience or are they primarily used for B2B outreach? What emerging technologies are moving into the webinar space? These are questions marketers need to be asking themselves. (more…)

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Should Manufacturers Think More Like Pharmaceutical Companies When it Comes to Marketing?

Thursday, February 22nd, 2018

8970947 - illuminated light bulb in a row of dim ones concept for creativity, innovation and solutionWhen you think about the types of companies you typically see ads for, manufacturing firms don’t typically come to mind. That’s because, historically, manufacturing companies haven’t invested a great deal in traditional marketing. They tend to be focused more on business-to-business (B2B) sales, than business-to-consumer (B2C). Their business focus has typically been on achieving operational efficiencies to drive down costs and increase profits. They set themselves apart from competitors by providing higher quality, faster turnaround or lower cost, and they haven’t typically spent much time thinking about the end user consumers of their products. (more…)

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All It Takes is a Little Nudge

Tuesday, January 16th, 2018

Hiring marketing or content marketing talent?People may sometimes think about marketing as the process of convincing someone to buy something they may not be initially inclined to purchase. Maybe it’s luring a customer away from a competitor or convincing someone to buy something they don’t really need.

From a more marketing-friendly perspective, though, the process could be seen as (more…)

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13 Branding Skills Recommended by the Young Entrepreneur Council (YEC)

Thursday, January 4th, 2018

20846299 - typography illustration poster of brand management wordsA recent slideshow by Entrepreneur.com discussed what they consider to be 13 skills that will help improve branding efforts. Of course, this is a subject area we are particularly focused on, so we wanted to take a look. The list was compiled by the Young Entrepreneur Council (YEC), with each skill provided by a different member of the YEC. The 13 skills they recommend are: (more…)

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Building Your Brand Story, One Piece at a Time

Thursday, December 28th, 2017

Brands are made up of multiple components – your product or service; your logos, advertising campaigns, public relations and sponsorships; the behaviors of your employees and your customers’ interactions with them; the personalities of the top executives and/or owners, etc. As we’ve said many times before, it’s ultimately the market that truly defines your brand, and they do so by absorbing all of the elements we just mentioned into an overall image in their mind of who your company is and what it stands for. (more…)

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Are You Wasting Your Time at Networking Events?

Tuesday, December 26th, 2017

In a recent Entrepreneur article, John Rampton explains to readers “Why You Should Stop Wasting Your Time on Networking Events.” In the piece, Rampton writes, “If people will be there that have great ideas and energy to share, I’m game. But attending an event just to hand out business cards and get a stack in return with the hopes of landing a new client or important connection is not for me.” (more…)

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When It’s Time for a Customer To Go: Ending the Relationship on a Positive Note

Thursday, December 14th, 2017

Hiring marketing or content marketing talent?Most people who have worked in any customer-facing role, whether as a waiter, retail clerk, or business relationship manager, have had to deal with difficult customers. And, when you’re working for someone else, you typically just have to grin and bear it. However, for freelancers and small business owners, you have some flexibility. You have the ability to make decisions about whether or not to keep a client or customer.

That’s not always as easy said as done, of course. (more…)

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Avoiding the Top 3 Networking Blunders

Thursday, December 7th, 2017

Hiring marketing or content marketing talent?Networking is an important activity in any industry. The term has many definitions depending on who you talk to, but in a broad sense you can think of it as just getting to know people in your industry. It’s surprising how many employment, mentorship, sales and partnership opportunities come about just by tapping into who you know and who you’ve met through networking activities.

Unfortunately, we don’t always leverage those relationships to best advantage. (more…)

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