Social media – and particularly LinkedIn – has emerged as THE new method of job search, providing significant benefits to both job seekers and recruiters. I’ve been a long-time LinkedIn proponent and use it extensively for my own professional communication needs. I also highly recommend it to the students I work with each semester as the “go to” resource for job search–whether looking for internships, freelance opportunities or full-time jobs.
In fact, at the beginning of each semester in one of my classes I like to use it as an introduction to “selling something” — in this case themselves. And, truthfully, the steps and process for selling yourself or your business services via LinkedIn are absolutely the same as best practice marketing for any product or service. (more…)