I have five tips for those wanting to start a blog, or do a better job of managing an existing blog: (more…)
Archive for the ‘Business Development’ Category
A client contact asked me recently what I consider to be the “biggest mistake” bloggers make as they attempt to connect with their audiences. I’m sure there are many! I have been publishing this blog for several years now, and we also work with various clients to create and manage their blogs. There are a variety of mistakes that I have made (and, hopefully, learned from!) and many missteps that I see others make as well. (more…)
Short answer: Yes!
Today’s media environment is far more complex, offering both benefits and challenges for marketers. The benefits are that they have many more options to choose from to allow them to more specifically, and narrowly, connect with their target audiences. That is, however, also the challenge. (more…)
By Justin Grensing, Esq., MBA
There’s a certain feeling one gets when having a light bulb moment – a great idea that is so brilliant it absolutely must be acted upon. Similarly, a polished business strategy or project plan that is the result of hours and hours of consideration and mental exertion can be like a child one has groomed for success. But when that idea or plan gets shot down because it’s too risky or too expensive, or because your managers, customers or business partners simply don’t get it, it’s certainly a bubble-bursting moment.
Just as a great product or service is useless if it can’t be sold to the marketplace, a great idea is useless if it can’t be sold to the right stakeholders. What works for one executive won’t necessarily work for another; different leaders have different motivations, fears and triggers. Identifying those cues really requires knowing what type of executive you’re dealing with. (more…)
Being a business owner can be very rewarding–it can also be very challenging, even frustrating, at times. That’s the yin/yang of entrepreneurship, and, while I wouldn’t trade it for life back in the “corporate jungle,” I have to admit there are ups and downs.
1) My three biggest frustrations or setbacks have been: (more…)
I responded to a reporter’s inquiry recently about the traits of successful entrepreneurs. I love responding to questions like this because they cause me to be introspective and think about things that I believe have contributed to my own success–and that may be, potentially, helpful to others. As I look back on my career, and the launch of my business in 2008 (still going strong almost seven years later!), there are a few key points that come to mind. (more…)
Rewards programs are a commonly used practice by certain types of businesses. Airlines offer frequent flyer miles, while Starbucks offers free coffee after a certain number of purchases. There are many other examples of these programs, but what does it take to really make these programs take off?