We work with a number of “thought leaders” — experts who are hoping to establish or build their reputations in some specific area whether as an author, a consultant or some type of service provider. The phrase “thought leader” is bandied about quite a bit lately and we never gave it much thought. But, recently someone asked me to explain the difference between a “thought leader” and an “expert” which caused me to ponder the definitions of these two terms and come up with, at least IMO, an important distinction. (more…)
Archive for the ‘Business Development’ Category
The yin/yang of the 21st century marketplace is that consumers can find, and form impressions of, you online without ever having to encounter you either face-to-face or voice-to-voice.
That can be a good thing if, through those encounters that you may never physically take part in, their impressions are positive. It can be a very bad thing if they’re not. And, sadly, you may never know the difference.
We were working with a client recently on a web site analysis. Through that process we: (more…)
We All Have Something to Learn From Dairy Queen. What Impression Are You Making When You Think No One Is Watching?Tuesday, September 24th, 2013
I used to tell my son that the true test of a person’s character isn’t what they do when they know someone is watching, but what they do when they don’t think anyone is watching. I don’t know who originally said that; it wasn’t me. But, it’s a sentiment that has always really resonated with me. And, I’ve had opportunities to observe people (when they didn’t know they were being observed by me) who made both positive and negative impressions.
One of the most common missteps made by businesses large and small, in both the for-profit and not-for-profit arenas is a failure to clearly identify the desired target market. Why? In my experience, I see this happen for a variety of reasons: (more…)
As someone who grew up in a family-owned business and then worked in the field of PR/corporate communications for a number of years I’ve long been well aware of how my actions, or inaction, impact not only my reputation, but the reputation of the organizations I serve. From the day long ago when my father chastised me for not returning a greeting from a classmate we ran into at a local department store to early training as a PR/media relations rep I’ve known that what I did — on or off the job — made an impression. While that knowledge, especially as a child, was sometimes burdensome, in hindsight it has served me well.
Some other early lessons: (more…)