Posts Tagged ‘marketing missteps’

Stop the Insanity! Are You Continuing to Make These Same Mistakes Over and Over and Over and…?

Thursday, June 30th, 2022

You’ve no doubt heard the definition of insanity: “Doing the same thing over and over again, and expecting different results.”

It’s a common malady in the business world, and particularly evident these days during tough times. Companies know that the results they’re getting aren’t what they’d like to see and are not likely sustainable, yet they don’t quite know what to do about it. So they keep doing what they’ve always done in tough times – they (more…)

Delta and Coke Valentines Blunder a Good Lesson for Others

Thursday, February 14th, 2019

Customer reviews, client reviews, best PR firm, public relations, content marketingby Justin Grensing, Esq., MBA

The marketing world can be fickle. Marketers and advertisers are lauded as geniuses when their bold or creative plans pan out. But they’re derided as fools or worse when their plans fall flat. Often, it’s just the benefit of hindsight that makes a great idea turn out to be idiotic.

Well, in hindsight, a Valentines-themed gimmick looks like a pretty bad idea.  (more…)