Posts Tagged ‘discounts’

Beyond Bribery: Building Customer Relationships Through Engagement

Monday, January 9th, 2017

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It’s hard to overstate the importance of brand loyalty. Marketers know how difficult it can be to win new customers. Once you have brought a new consumer into the fold, it’s important to take steps to ensure that they will not only keep coming back, but that they will also refer others to you. (more…)

Leveraging Digital Loyalty Programs

Saturday, March 21st, 2015

Rewards programs are a commonly used practice by certain types of businesses. Airlines offer frequent flyer miles, while Starbucks offers free coffee after a certain number of purchases.  There are many other examples of these programs, but what does it take to really make these programs take off?

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