Posts Tagged ‘discounts’

Beyond Bribery: Building Customer Relationships Through Engagement

Monday, January 9th, 2017

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It’s hard to overstate the importance of brand loyalty. Marketers know how difficult it can be to win new customers. Once you have brought a new consumer into the fold, it’s important to take steps to ensure that they will not only keep coming back, but that they will also refer others to you. (more…)

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Leveraging Digital Loyalty Programs

Saturday, March 21st, 2015

Rewards programs are a commonly used practice by certain types of businesses. Airlines offer frequent flyer miles, while Starbucks offers free coffee after a certain number of purchases.  There are many other examples of these programs, but what does it take to really make these programs take off?

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