Posts Tagged ‘working with the media’

An Evergreen Question: How Can I Get Media Coverage?

Thursday, May 20th, 2021

It’s a question we hear frequently and, fortunately, one that we never tire of answering: “How can I get media coverage?”

Businesses of many kinds recognize the value that getting their name in the news can hold. After all, it’s a third-party, non-biased, source of information about them, their organizations, products and services that, if positive, can generate goodwill and business. Fortunately, it’s not really that difficult to get great media exposure. The process, though, is quite a bit different than it was years ago. (more…)

Is There Such a Thing as Negative Publicity? We Think So.

Tuesday, November 29th, 2016

We’ve all heard the old adage “there’s no such thing as bad publicity.” The rationale for this is that even if the portrayal of your brand or organization is negative, you’re sticontent marketing, content management, newsjacking, social media, digital marketing, SEO, online marketingll getting your name out there. But let’s be realistic. Nobody wants negative publicity. Even if it does mean getting your name out there, it really can be quite bad.

There’s no magic bullet to make bad publicity simply go away once it happens. Still, there is a simple formula to deal with negative publicity. (more…)

Crisis Management in a Digital World

Thursday, October 27th, 2016

Public Relations word cloudAt Strategic Communications, we are firm believers in the value of social media and online publicity for any. It’s a huge part of what we do and what we advise our clients to do. While the impact of social media can be overwhelmingly positive, there are occasionally situations that can be extremely damaging to the reputation and livelihood of an organization. We’re talking, of course, about the dreaded social media crisis. (more…)

5 Reasons Your Pitch Isn’t Getting Picked Up by the Media and What to Do About It

Tuesday, July 14th, 2015

by Linda Pophal

 

At least once a week – maybe more often – a colleague, prospect or client will say to me: “I can’t understand why the media won’t run a story on my…” Well, there may be a number of reasons. Here are 5: (more…)