At Strategic Communications, we are firm believers in the value of social media and online publicity for a business. It’s a huge part of what we do and what we advise our clients to do. But, while the impact of social media on a business is overwhelmingly positive, there are occasionally situations that have the potential to be extremely damaging to a company’s reputation and livelihood. We’re talking, of course, about the dreaded social media crisis. (more…)
Posts Tagged ‘crisis management’
At least once a week – maybe more often – I’ll have a prospect or client say to me: “I can’t understand why the media won’t run a story on my…” Well, there may be a number of reasons.
Here are 5: (more…)
My husband likes to say: “Opinions are like noses, everybody has one.” There’s truth in that, of course. We do all have opinions and even if they’re not strongly held–or strongly expressed–they impact the way we interact with those around us, including individuals and organizations.
For businesses and business professionals attempting to shape those opinions (often called “public relations” or PR), there can be a tendency to start the process by sending out “key messages,” from the standpoint that “we need to get the word out!”
To that, I like to say: (more…)
If You Won’t Share Your Story, The Media Can’t Tell It! (So Don’t Get Mad When They “Get it Wrong”!)Wednesday, February 29th, 2012
This morning I received a response from a media rep I was working with to connect with a source for a story that has the potential to reflect negatively on the organization–a rather large organization. After working with her for about a week, she sent an email that said: “We’re going to have to pass on commenting. Sorry.”
As someone who has also been in her shoes, on the other side of the great divide between organizations and the media, I’m sure that she is.
I’m sure she knows, just as well as I and other communication professionals do, the problem (more…)