Posts Tagged ‘news release’

News Releases: Who Needs Them?

Tuesday, January 2nd, 2018

There have been some long, lengthy and actually quite interesting (for communication nerds like me, anyway) discussions in LinkedIn and other groups about the proper terminology for a commonly used communication tool designed to generate interest from the media — is it a “press” release, a “news” release, a “media” release or something else? Truth be told, it probably doesn’t matter what we call it — what really matters, pointed out the pragmatists in the group — is whether or not the desired results are achieved. And that created an entirely separate discussion!

Regardless of what you call it, is the practice of sending out self-proclaiming statements via “snail” mail or, now, email, a thing of the past? Are there better, more effective means of generating media attention? The answer is yes, and no… (more…)

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5 Top Tips to Get the Media Coverage You’re Looking For

Tuesday, February 23rd, 2016

There are a lot of people, and businesses, out there hoping to get “free” media exposure. Many struggle, though, to attract attention from the reporters, editors and producers that serve as intermediaries between them and the audiences they hope to reach through PR/media relations. We frequently hear people say things like: “I can’t understand why the media won’t run a story on my…” Well, there may be a number of reasons. (more…)

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5 Reasons Your Pitch Isn’t Getting Picked Up by the Media and What to Do About It

Tuesday, July 14th, 2015

by Linda Pophal

 

At least once a week – maybe more often – a colleague, prospect or client will say to me: “I can’t understand why the media won’t run a story on my…” Well, there may be a number of reasons. Here are 5: (more…)

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PR Pro Thinks Blog Posts are the New Press Release — But, What do Journalists Think?

Thursday, November 21st, 2013

I read an interesting blog post today from Arik Hanson’s blog “Communications Conversations” titled News releases or blog posts: What is the future of media relations? In it, he suggests that companies and individuals hoping to gain attention through the media should give up on the outmoded use of traditional news releases in favor of blogs. Blogs, he says, offer many benefits including: (more…)

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Gaining Traction With the Media

Thursday, October 3rd, 2013
When I work with students and clients I like to tell them that there are four ways that consumers (whether B2B or B2C) learn about companies and their products and services:
  • Their own personal experiences
  • Word of mouth (WOM) from colleagues, friends and relatives
  • Media coverage/PR
  • Advertising done by these organizations

I list them in order from most impactful, to least. And, while advertising certainly plays an important role for many organizations, media exposure is more credible. Why? Because media coverage represents somebody else talking about you, versus you talking about yourself. It is not necessary to spend a lot of money on traditional advertising to get results these days. In fact, there are multiple opportunities for even the smallest of organizations to make an impact. For those seeking to boost awareness, preference and demand for their products and services without investing large amounts of money in paid advertising, the steps are: (more…)

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Introducing Something New? How To Generate News!

Friday, May 3rd, 2013

Whether you’re opening a new business, launching a new product, hiring a new employee, writing a book, creating a blog, etc., etc., etc., there are a number of activities that your business might engage in that you feel should generate news. Problem is, there is often a gap (or seems to be) between what you think is newsworthy and what the new media think.

The good news is that even very small organizations can generate media exposure. They need, though, to follow some general guidelines. (more…)

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Is The News Release — aka Press Release — Dead?

Tuesday, March 12th, 2013

There was a long, lengthy and actually quite interesting (for communication nerds like me, anyway…) discussion in a LinkedIn group recently about the proper terminology for a commonly used communication tool designed to generate interest from the media — is it a “press” release, a “news” release, a “media” release or something else? Truth be told, it probably doesn’t matter what we call it — what really matters, pointed out the pragmatists in the group — is whether or not the desired results are achieved. And that created an entirely separate discussion! Regardless of what you call it, is the practice of sending out self-proclaiming statements via “snail” mail or, now, email, a thing of the past? Are there better, more effective, means of generating media attention? The answer–yes, and no… (more…)

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Is The News Release Dead? Not Necessarily.

Thursday, May 10th, 2012

Numerous online discussions these days raise questions about the continued effectiveness of the traditional “press release” – or as it is more accurately termed *news* or *media* release (since these communications aren’t intended only for the “press”). The discussions are interesting and raise a number of relevant points about how communicating with the media has changed with the advent of online tools and the proliferation of email vs. traditional “snail mail.” It’s fair to say that the number of traditional print releases *mailed* to news outlets has diminished significantly over the past several years. However, (more…)

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