Posts Tagged ‘pitching the media’

News Releases: Who Needs Them?

Tuesday, January 2nd, 2018

There have been some long, lengthy and actually quite interesting (for communication nerds like me, anyway) discussions in LinkedIn and other groups about the proper terminology for a commonly used communication tool designed to generate interest from the media — is it a “press” release, a “news” release, a “media” release or something else? Truth be told, it probably doesn’t matter what we call it — what really matters, pointed out the pragmatists in the group — is whether or not the desired results are achieved. And that created an entirely separate discussion!

Regardless of what you call it, is the practice of sending out self-proclaiming statements via “snail” mail or, now, email, a thing of the past? Are there better, more effective means of generating media attention? The answer is yes, and no… (more…)

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5 Top Tips to Get the Media Coverage You’re Looking For

Tuesday, February 23rd, 2016

There are a lot of people, and businesses, out there hoping to get “free” media exposure. Many struggle, though, to attract attention from the reporters, editors and producers that serve as intermediaries between them and the audiences they hope to reach through PR/media relations. We frequently hear people say things like: “I can’t understand why the media won’t run a story on my…” Well, there may be a number of reasons. (more…)

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5 Reasons Your Pitch Isn’t Getting Picked Up by the Media and What to Do About It

Tuesday, July 14th, 2015

by Linda Pophal

 

At least once a week – maybe more often – a colleague, prospect or client will say to me: “I can’t understand why the media won’t run a story on my…” Well, there may be a number of reasons. Here are 5: (more…)

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Provocative Gone Too Far? – IDK, but it pays to know your audience

Tuesday, July 23rd, 2013

One of the things I’ve done for a number of years is freelance writing. Whether I’ve been employed in a full-time job, or now as I run my own consulting business, it’s just something that I can’t bear to give up. Because I have also worked with clients to help them find PR placement opportunities, I’ve been fortunate to experience “both sides of the fence” so to speak. The situations I encounter help me in my client work and also often serve as good examples for the PR-related classes I teach. At any rate, a recent experience really resonated with me.
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