There’s much talk these days about how social media has changed the communication landscape and, indeed, it has. But, despite the fact that social media has created new opportunities and challenges for communicators, there are really (IMO) only two ways in which it really represents anything “different”: (more…)
Posts Tagged ‘internet’
While the Internet offers the ability to reach out to audiences that are literally around the world, not all businesses on the Internet are really interested in audiences around the world–or even around the country. In fact, there are many businesses that are interested in connecting with local markets. An online discussion recently focused on whether there is a place for local marketers on the World Wide Web. I would say that (more…)
The Internet has had a dramatic impact on many industries and businesses–creating opportunities for some and destroying them for others. Consider the changing nature of the publishing industry and the impact of being able to buy online for companies like Best Buy and many others. But business tends to be cyclical and it is often true that “what goes around comes around.” A recent article in the New York Times suggests that this may be the case for at least one industry — (more…)
If there’s one thing that can be said with certainty about SOPA (the Stop Online Piracy Act) and PIPA (the Protect IP Act), it’s “the issues are confusing!” What does it all mean? From media reports that both are bad for business, particularly small business - to backers of the proposals, the reports are confusing to say the least.
At the most basic level (more…)
Have you started conversations in your organization about what Borders’ downfall might mean to you? If you haven’t, you should. While it may seem like the bookseller’s situation is far removed from your own, I’m here to tell you that you are vulnerable. If your strategic planning activities (which, I’m hoping, are ongoing and not just once a year, or less…) are not considering these types of activities occurring in your external environment, you could be at risk. (more…)
I was doing some online research related to a potential new client recently and was struck by the disconnect between the prospect’s stated objectives and audience, and how they appeared in search results based on the terminology that their potential clients are likely to use when searching for what they have to offer. Then I went through the same process with a few existing clients and found similar results in most cases. While their web sites “look nice” and navigate well, they’re not currently populated with (more…)
I recently had an editor I work with ask about a source’s credentials because she couldn’t find her online. And I’ll admit that my first thought was also “Oh oh – weird!” But then I recalled a “back of the brain” feeling I’ve had for a while now about all of the valuable information and sources that I–and others–may be missing because we rely so exclusively on online content.
If you can’t be found online, are you important? Are you *credible*? Do you even exist? I think maybe not… (more…)
When I was a kid my dad frequently told me: “don’t believe everything you read.” This was most often in response to some nugget of information I chose to share which he didn’t believe. However frustrating this was to me as a child (and it was very frustrating!), I’m sure it played a large part in shaping what I consider my “healthy skepticism” about most things (and what others, I’m sure, generally find simply annoying). At any rate, this advice came to mind recently when I read a story about a San Francisco-based plastic surgeon who had made some egregious medical errors and yet (more…)