Posts Tagged ‘internet’
Thursday, June 6th, 2013
Once upon a time, many, many years ago, advertising on network television was all the rage. That’s where the big brands connected with consumers and drove sales. And then the landscape became fractured. Cable networking emerged, offering a wide range of new opportunities for advertisers to reach more narrowly segmented markets. The same thing was happening in the print environment. And then, of course, the Internet emerged and the rest is history.
But what’s happening today in the communication world will also, ultimately, be history. And recent reports (more…)
Tags: facebook, Instagram, internet, linkedin, online marketing, Social Media, Strategy, twitter
Posted in Internet Marketing, Marketing and Branding | No Comments »
Tuesday, May 21st, 2013
There’s much talk these days about how social media has changed the communication landscape and, indeed, it has. But, despite the fact that social media has created new opportunities and challenges for communicators, there are really (IMO) only two ways in which it really represents anything “different”: (more…)
Tags: Advertising, communications, internet, Marketing, marketing communications, online communication, Social Media
Posted in Marketing and Branding, Marketing Communication, Strategic Communications | No Comments »
Thursday, January 17th, 2013
What have you posted on your social media sites lately? Anything substantial? Anything risky? Anything controversial or challenging that you thought might provoke a response–even a contrary response–from your audience?
A key to engaging with audiences online and encouraging interaction with them is provoking an emotion: making them care. In the process you reveal something about who you are and what you believe in. Regardless of the business you’re in, the first thing that your potential customers do when seeking information on products or services they may be interested in is (more…)
Tags: career, Community Relations, Customer Communication, facebook, internet, job, jobs, professional, reputation, Social Media, Technology, Training, twitter, web
Posted in Client Relations, Internet Marketing, PR and Media Relations | No Comments »
Tuesday, January 15th, 2013
A good place to keep your clients, customers, and employees engaged is online. Interaction is key, and a critical element of keeping people engaged and interested. You can do this on social networks, blogs, emails, and websites.
Here’s an example that comes from an intern of mine, who reached out and tweeted to a company that makes an interesting Mac app. (more…)
Tags: Advertising, Brand Management, Community Relations, facebook, interaction, internet, internet marketing, Marketing, personal, social, Social Media, Strategy, trust, twitter, websites
Posted in Internet Marketing, Marketing and Branding, Marketing Communication, Media Relations/PR, PR and Media Relations, Strategic Communications | No Comments »
Thursday, June 21st, 2012
While the Internet offers the ability to reach out to audiences that are literally around the world, not all businesses on the Internet are really interested in audiences around the world–or even around the country. In fact, there are many businesses that are interested in connecting with local markets. An online discussion recently focused on whether there is a place for local marketers on the World Wide Web. I would say that (more…)
Tags: Advertising, brand, internet, Marketing, marketing strategy, web site
Posted in Internet Marketing, Marketing and Branding | No Comments »
Monday, April 23rd, 2012
The Internet has had a dramatic impact on many industries and businesses–creating opportunities for some and destroying them for others. Consider the changing nature of the publishing industry and the impact of being able to buy online for companies like Best Buy and many others. But business tends to be cyclical and it is often true that “what goes around comes around.” A recent article in the New York Times suggests that this may be the case for at least one industry — (more…)
Tags: Business development, Innovation, internet, Journalism, journalist, Marketing, marketing strategy, Sales
Posted in Business Development, Internet Marketing | No Comments »
Monday, July 18th, 2011
Have you started conversations in your organization about what Borders’ downfall might mean to you? If you haven’t, you should. While it may seem like the bookseller’s situation is far removed from your own, I’m here to tell you that you are vulnerable. If your strategic planning activities (which, I’m hoping, are ongoing and not just once a year, or less…) are not considering these types of activities occurring in your external environment, you could be at risk. (more…)
Tags: internet, Marketing, marketing strategy, Strategic Planning, Technology
Posted in Internet Marketing | No Comments »
Tuesday, February 15th, 2011
I was doing some online research related to a potential new client recently and was struck by the disconnect between the prospect’s stated objectives and audience, and how they appeared in search results based on the terminology that their potential clients are likely to use when searching for what they have to offer. Then I went through the same process with a few existing clients and found similar results in most cases. While their web sites “look nice” and navigate well, they’re not currently populated with (more…)
Tags: internet, long tail, search engine, SEO
Posted in Internet Marketing | No Comments »
Tuesday, November 9th, 2010
I recently had an editor I work with ask about a source’s credentials because she couldn’t find her online. And I’ll admit that my first thought was also “Oh oh – weird!” But then I recalled a “back of the brain” feeling I’ve had for a while now about all of the valuable information and sources that I–and others–may be missing because we rely so exclusively on online content.
If you can’t be found online, are you important? Are you *credible*? Do you even exist? I think maybe not… (more…)
Tags: brand, Brand Management, internet
Posted in Internet Marketing | 1 Comment »
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