You’re sitting at your desk, talking to a colleague about a trip to Spain you’re planning. The next thing you know, you’re seeing ads for Spain pop up in Google search and on Facebook. It’s not magic. It’s the power of voice search. Marketers can use your interactions with voice assistants, such as Amazon’s Alexa, along with other factors—your search history, shopping activity, visited websites, etc.—to create a comprehensive profile that they can use for ad targeting. Not all voice assistants do this, and the process is actually more complex than it may seem, but it’s illustrative of the shift from text to voice in consumers’ search habits. Voice search is on the rise. (more…)
Posts Tagged ‘voice search’
The Rise of Voice Search and Its Impact on SEO
Tuesday, April 30th, 2024Tags: content marketing, SEO, staying up-to-date on SEO, voice search
Posted in AI - Artificial Intelligence, Content Marketing, Internet Marketing | No Comments »
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