Before I started Strategic Communications in 2008, I worked for some large organizations in the education, energy, and healthcare industries. These were the early days of internet and social media adoption and it was, at least initially, wildly uncharted space. When the American Medical Association issued guidance for physician use of social media, I was all for it. In my former role, even absent these guidelines, I would have worked hard to keep our providers from independently using social media to communicate with patients.
But, my role has changed. And so has the social media and digital environment. Today, (more…)
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