Having a real person associated with your brand can help your company connect with consumers on a personal level. It can also bring negative publicity from the actions or statements of those spokespeople. While it might be harder for audiences to connect personally with the Trix Bunny or Pillsbury Dough Boy, neither is likely to be in the news for making offensive statements or getting arrested.
Posts Tagged ‘bad publicity’
Papa John’s Takes a Dip; Shaq Comes to the Rescue in More Ways Than One
Thursday, July 25th, 2019The Fyre Festival: Some Marketing Takeaways
Thursday, April 11th, 2019by Justin Grensing, Esq., MBA
A couple of years ago, Ja Rule — a rapper who rose to prominence in the early 2000s — and Billy McFarland — an entrepreneur and now convicted fraudster — organized the Fyre music festival. Billed as a luxury music festival on a Bahamian island with gourmet food, beautiful people and top music acts, the festival briefly made big headlines as a total disaster. (more…)