Posts Tagged ‘influencer marketing’

Influencers: Organic or Paid? Making the Right Choice Matters

Wednesday, May 3rd, 2017

Testimonials and endorsements have been a mainstay in marketing for many years. In the online environment, these concepts have been combined, embraced, and refined to drive a hot trend: influencer marketing. It works. If you think about your own purchase behaviors, you can probably trace many of those purchases—whether for some electronic device, a hairstyle, a meal, or a car—to a recommendation or referral that came from a friend or relative or that was prompted through some online endorsement from an individual you admire. How effective are these kind of endorsements? Both Nielsen and McKinsey have studied the issue.

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Content Marketing: Developing Your Brand With Consistency and Regularity

Thursday, October 6th, 2016

content marketing, building thought leadership, becoming a though leader, strategic communications, brand managementFor a small business or a new startup, marketing can be a real challenge. It’s not just the financial aspect; it’s also finding the right channels to get your brand in front of the potential customers you’re after. While some businesses have found success in outlandish publicity stunts, we don’t recommend such a dramatic approach. (more…)

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