A lot of questions I see related to digital marketing tend to compartmentalize, or silo, various types of communications. For instance, questions about social media or even about specific social media channels. Or questions about blogging. Or questions about website performance. (more…)
Archive for the ‘Internet Marketing’ Category
Best Practices for Business Building on LinkedIn
Saturday, October 19th, 2019
17877227 – social media
I’ve had a profile on LinkedIn for a number of years now. LinkedIn and Twitter are two of my favorite social media platforms. Most business people would agree with me that LinkedIn is a great tool for building a strong network and engaging with others. Most would likely not agree with me that Twitter can also be a great business-to-business (B2B) business-building tool. We have, though, definitely found that to be the case for ourselves and for our clients. (More on that another day.) Here we want to focus on LinkedIn. (more…)
Use Your Boilerplate to Sell, Your Content to Tell
Tuesday, October 1st, 2019by Linda Pophal
Strategic Communications has been working with clients for a number of years now (since 2008). We’ve helped dozens of clients establish themselves as thought leaders and/or drive traffic to their websites to generate leads and drive conversions. Long before then (I won’t even say how long because it scares me!), I was writing features for business and professional trade publications and spent a number of years as a copywriter, writing marketing copy as part of my full-time job.
Don’t Slack With Your Social Media Marketing
Friday, September 20th, 201917877227 – social media
Social media marketing should be a key component of the marketing mix for virtually any company. Not only is social media marketing relatively inexpensive, it also provides a greater level of engagement than mass marketing efforts because it’s targeted at those who have some connection with your brand—shared interests, common connections, etc. At the same time, many companies pay lip service to social media marketing. They are technically doing it, but they aren’t putting in as much effort as they could, or should. (more…)
Does Your Business Really Need a Mobile App?
Wednesday, September 18th, 2019
Have you ever pulled up a company webpage on a smartphone and immediately been asked if you’d rather load the content on the company’s app? It seems like businesses of all sizes have gone app crazy over the last several years. Google Play currently hosts 2.6 million apps and the App Store is not far behind with 2.1 million.
Many small businesses may fear falling behind on this ubiquitous form of customer interaction, but does your company really need to have an app? In an article for Entrepreneur, Thomas Smale discusses several factors to consider when deciding whether or not to spend the time and money to develop a mobile app. (more…)
Could Holographic Tech Change the Way We Communicate?
Friday, August 30th, 2019
by Justin Grensing, Esq., MBA
Communication is key to any business, whether it’s a meeting with potential clients on a sales opportunity or coordinating and staying in touch with staff. Distance is becoming less and less of a hindrance to effective and meaningful communication. New technologies introduced over the last two centuries have greatly enhanced our ability to stay connected; from the telegraph to the telephone to internet and video conferencing we can now see and hear people from anywhere in the world in real time. And a recent strategy by a 2020 presidential hopeful is demonstrating the increasing development of the latest iteration of long-distance communication. (more…)
How to Reach Out to Potential LinkedIn Connections
Tuesday, August 20th, 201917877227 – social media
Having the right connections—whether investors, customers, partners, suppliers or employees, etc.—can make a huge difference in company success. LinkedIn, the Facebook of professional networking, was purposely built and marketed as a great way to develop and maintain these connections. And it works if used effectively. (more…)
Keeping Your Awareness and Engagement Efforts Focused
Tuesday, August 13th, 2019
We’ve written before about the sales funnel—the process through which potential customers become aware of, engage with and, hopefully, ultimately become actual customers of your company. The first part of this funnel is typically referred to as “awareness.” This is the stage at which the market—as you’ve defined it—becomes aware of your product or service. They may never be interested in making a purchase or even learning more about you, but they are aware you exist and have entered this first section of your funnel.
At the heart of the sales process is the drive to move potential customers through the funnel from awareness to action—i.e., making a purchase. A lot of resources are put into measuring the losses at each stage of the funnel and figuring out the sources of that attrition and how to reduce it. Unfortunately, a lot of these resources may be wasted. (more…)
Benefits of Better Tracking for Marketing Spend
Tuesday, August 6th, 2019
One of the persistent challenges for marketing departments is the ability to determine a reliable and justifiable return on investment for their marketing spend. One common reason given for this challenge is the difficulty in attributing revenue to specific marketing activities. But in an article for Forbes, Stephen Diorio argues that there is a need for improvement in how the money that is spent is categorized and tracked. (more…)
No-Cost, Low-Cost Ways to Boost Your Brand
Tuesday, July 30th, 2019
We’ve previously discussed the challenges many companies face when trying to calculate an ROI on their marketing efforts. For small and medium-sized businesses, this can make it difficult to justify increasing spend on marketing efforts.
But, just because you feel like you can’t spend more money on marketing doesn’t mean you can’t invest in your brand. (more…)
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