Posts Tagged ‘thinking strategically’

6 Steps and 6 Weeks to an Effective Content Strategy: Week 5

Tuesday, May 14th, 2019

content marketing, content management, content strategy, strategic marketing, marketing strategically, strategic communicationsJazz Jones is anxious to get moving forward with the implementation of her content marketing strategy. She is, after all, eager to begin building her coaching business. But she has just a few more steps before she’s ready to go. The next one, Step 5, is critical and all about keeping the end in mind. (more…)

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6 Steps and 6 Weeks to an Effective Content Strategy: Week 2

Tuesday, April 23rd, 2019

content marketing, content management, content strategy, strategic marketing, marketing strategically, strategic communicationsJazz Jones is hoping to build business for her leadership development coaching for healthcare professionals. She’s clarified her goals and objectives and is ready for Step 2: identifying her target audience. (more…)

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6 Steps and 6 Weeks to an Effective Content Strategy: Week 1

Tuesday, April 16th, 2019

content marketing, content management, content strategy, strategic marketing, marketing strategically, strategic communicationsIn last week’s blog post we met Jazz Jones, a physician and former healthcare administrator who is hoping to raise awareness and generate new coaching business through content marketing. Her first step:  (more…)

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