Throughout my career I have hired a number of people into marketing roles, and have also aided other companies and organizations in finding, interviewing, hiring and onboarding marketing staff. It can be challenging to effectively assess job candidates for any role—when hiring for creative roles it can be even more challenging. How can you determine whether applicants have both the aptitude and the innovative chops to be a valued member of your team?
Posts Tagged ‘thinking strategically’
My Favorite Question to Ask When Hiring Marketing Professionals
Tuesday, April 5th, 2022Strategy Matters – Here’s Why
Tuesday, January 18th, 2022
Our company is named Strategic Communications to emphasize our belief that to be effective, communication must be strategic. Too often, marketing initiatives are focused more on tactics (let’s get on TikTok! let’s put up a billboard!), rather than strategy. That’s probably one of the biggest mistakes that marketers can make. Why? Because unless you just “get lucky,” and you might, simply picking tactics may result in doing the wrong things, wasting time, effort, and money.6 Steps and 6 Weeks to an Effective Content Strategy: Week 6
Tuesday, May 21st, 2019
Jazz is almost ready to implement her content marketing strategy. Just one more important step before she’s ready to go. (more…)
6 Steps and 6 Weeks to an Effective Content Strategy: Week 5
Tuesday, May 14th, 2019Jazz Jones is anxious to get moving forward with the implementation of her content marketing strategy. She is, after all, eager to begin building her coaching business. But she has just a few more steps before she’s ready to go. The next one, Step 5, is critical and all about keeping the end in mind. (more…)
6 Steps and 6 Weeks to an Effective Content Strategy: Week 2
Tuesday, April 23rd, 2019Jazz Jones is hoping to build business for her leadership development coaching for healthcare professionals. She’s clarified her goals and objectives and is ready for Step 2: identifying her target audience. (more…)
6 Steps and 6 Weeks to an Effective Content Strategy: Week 1
Tuesday, April 16th, 2019In last week’s blog post we met Jazz Jones, a physician and former healthcare administrator who is hoping to raise awareness and generate new coaching business through content marketing. Her first step: (more…)
Subcribe to This Blog
Brand Evaluation
CONTENT CREATION
PR/MEDIA RELATIONS
SOCIAL MEDIA
STRATEGIC PLANNING
