Posts Tagged ‘hiring freelancers’
Wednesday, May 4th, 2022
There comes a point in the life cycle of many businesses when advertising needs outgrow the “homespun” and it’s time to call upon the services of a professional agency or consultant. Even small businesses can benefit from the third-party perspective and marketing savvy that experts can offer. There’s a misconception that agencies are too expensive for small companies. That’s not necessarily true. What you want, though, is to find an agency that focuses specifically on your needs.
Here are some practical considerations that you should take into account when looking for an agency or individual to help you with your advertising and marketing needs. (more…)
Tags: Advertising, finding an ad agency, hiring contractors, hiring freelancers, working with an ad agency
Posted in Content Marketing, Marketing and Branding | No Comments »
Thursday, February 24th, 2022
Throughout my career, I have both been a freelancer, and have worked with various freelancers, initially in my role as director of corporate communications/marketing in the education, energy and healthcare industries and, since 2008, as owner of my own content marketing firm, Strategic Communications. I have also researched and written a few blog posts on the topic, including input from other sources who have worked with freelancers:
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Tags: Fiverr, gig economy, hiring contractors, hiring freelancers, marketing assistance, Upwork, working with freelancers
Posted in Career Advice, Content Marketing, Marketing and Branding | No Comments »
Monday, August 2nd, 2021
Content is king, as the saying goes, and that’s certainly true in a digital world. Consumer appetite for content is at an all-time high and continuing to grow. That’s great for organizations that have well-oiled content creation teams in place to meet the demand. For others, though, developing content on a regular basis that is high-quality and focused on issues and topics that resonate with their audiences can be a challenge. The gig economy can help. A wide range of freelancers and contract content creators are available to organizations to help produce content for any format. (more…)
Tags: content marketers, content marketing, Contently, contract writers, evaluating freelancers, finding freelancers, Fiverr, freelance writing, freelance writing sites, hiring freelancers, Journalism, nDash, Skyword, Upwork
Posted in Blogging, Content Marketing, Marketing and Branding, Remote Work | No Comments »
Friday, May 28th, 2021
While Uber and Lyft have popularized the concept of the gig economy, the truth is that gig, freelance, or contract workers have been around for a long time. In fact, I’ve been a contract worker or freelancer since 1981, when I first started writing business articles for a wide range of trade and business publications. I’ve worked remotely with publishers and editors for years — most of them I’ve never physically met. My interest in the gig economy, which traditionally had been referred to as telecommuting, led me to research and write a book on the topic some years ago. Last year I updated that book as the concept of remote work, or telecommuting, really took off during the pandemic. Suddenly employers realize that yes, they can effectively manage remote workers. It’s a trend that is likely to continue long past the pandemic.
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Tags: hiring contractor5s, hiring freelancers, working with freelancers, working with remote staff
Posted in Career Advice, Content Marketing, Remote Work | No Comments »
Tuesday, August 30th, 2016
There comes a point in the life cycle of many businesses when advertising needs outgrow the “homespun” and it’s time to call upon the services of a professional agency or consultant. Even small businesses can benefit from the third-party perspective and marketing savvy that experts can offer. There’s a misconception that agencies are too expensive for small companies. That’s not necessarily true. What you want, though, is to find an agency or consultant that focuses specifically on your needs and that has the expertise and insights to generate real results.
Here are some practical considerations that you should take into account when selecting an agency, or contractor, to help you with your advertising and marketing needs. (more…)
Tags: Advertising, evaluating agencies, evaluating content marketers, evaluating freelancers, finding a marketing agency, finding contractors, hiring a content marketer, hiring freelancers
Posted in Content Marketing, Internet Marketing, Marketing and Branding | No Comments »
Tuesday, December 22nd, 2015
Nobody would dispute that “content is king” in the 21st century. Marketers are scrambling to create, distribute, and repurpose content in ways that resonate with their audiences. Demand for original content has likely never been higher and continues to climb. That’s good news for the agencies and freelancers who are positioned to provide quality content; their numbers are growing exponentially.
That can be both a good and a bad thing for the companies that need unique, high-quality content to feed consumer demand and stand out from the competition. (more…)
Tags: content creators, content marketing, content marketing agencies, content marketing vendors, freelancers, hiring freelancers, SEO, Social Media
Posted in Content Marketing, Internet Marketing, Marketing and Branding, Marketing Communication, Marketing Measurement, Strategic Communications, Web Sites | No Comments »
Thursday, December 10th, 2015
According to a recent article in Harvard Business Review, freelancers represent 34 percent of the American workforce. This includes more than fourteen million so-called “moonlighters” who have full-time jobs but use freelancing to supplement their incomes. The good news about this data for freelancers is that there are a lot of opportunities for freelance work. The downside is that there is plenty of competition as well. (more…)
Tags: contractors, Employee Communication, freelancers, hiring contractors, hiring freelancers, subject-matter experise
Posted in Career Advice, Content Marketing, Small Business Strategy, Strategic Communications | No Comments »
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