Throughout my career I have hired a number of people into marketing roles, and have also aided other companies and organizations in finding, interviewing, hiring and onboarding marketing staff. It can be challenging to effectively assess job candidates for any role—when hiring for creative roles it can be even more challenging. How can you determine whether applicants have both the aptitude and the innovative chops to be a valued member of your team?
Posts Tagged ‘career advice’
My Favorite Question to Ask When Hiring Marketing Professionals
Tuesday, April 5th, 2022Holiday Small Talk: Explaining What You Do For a Living
Friday, December 9th, 2016The holidays are a great time to see family and friends you may not have seen or spoken to in some time. And when conversations with people you don’t see regular
ly gets stale, the quest for common ground may lead you to a variation of this common fallback: “How’s work?” or “what do you do for work again?”
For entrepreneurs, who have often been greeted with blank stares in response to that question, the answer can be tricky. (more…)
Best Business Books for Young Professionals
Wednesday, August 3rd, 2016
Last semester, I taught three sections of a strategic management course at a local university. The students were all seniors, near graduation, and many had already landed a job and were ready to enter the business world full time. I thought it might be helpful to share some recommendations for great business books that might help them as they entered the business world, recognizing, of course, that few students in college have much time for leisurely reading outside of their required coursework.
And, while many seemed bored and disinterested as I shared my recommendations (no real surprise there, I suppose), I persisted. Interestingly enough, by the end of the semester — and even after — a number of them contacted me to ask if I could send them the list of books I’d recommended. (more…)
Building Your Personal Brand
Thursday, March 10th, 2016For many people, recognizing that they have a “personal brand” may be a foreign concept. After all, products have brands, right? Yes, that’s true but so do you! And, if you’re a business professional, you should realize that your services, whether as an entrepreneur, or an employee, are not commodities. To set yourself apart from your competition, it’s crucial to develop and promote your own, unique, personal brand. So how do you do it? We’ve covered the topic of personal branding in the past, but it’s one that’s certainly worth revisiting. (more…)
Graduates: Have You Perfected Your Elevator Pitch?
Tuesday, June 9th, 2015It’s graduation time, and many are thinking about landing their first job. Even those entrenched in a career may be prompted by graduation season to think about their career paths and whether it’s time to consider a job switch.
We responded recently to a reporter’s query about creating “elevator pitches.” It’s an important concept for graduates, for those 30 years into their careers, and for any company or organization that has a key message to convey to a target audience. (more…)
The 3 Most Powerful Words to Boost Your Career
Friday, October 17th, 2014Humility is a powerful thing, but it’s rarely seen in action. This may be because, in order to rise to the top, leaders need to have a strong ego and self-confidence. They must be willing to take risks and move forward, even in the face of significant adversity. Too often, though, leaders may be unwilling to admit when they’re wrong. After all, admitting that they’re fallible may seem, on the surface, as an admission of weakness.
However, the opposite is true. (more…)
Selling Yourself, or Your Services, on LinkedIn
Thursday, May 22nd, 2014Social media – and particularly LinkedIn – has emerged as THE new method of job search, providing significant benefits to both job seekers and recruiters. I’ve been a long-time LinkedIn proponent and use it extensively for my own professional communication needs. I also highly recommend it to the students I work with each semester as the “go to” resource for job search–whether looking for internships, freelance opportunities or full-time jobs.
In fact, at the beginning of each semester in one of my classes I like to use it as an introduction to “selling something” — in this case themselves. And, truthfully, the steps and process for selling yourself or your business services via LinkedIn are absolutely the same as best practice marketing for any product or service. (more…)
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