Posts Tagged ‘customer testimonials’

Influencers: Organic or Paid? Making the Right Choice Matters

Wednesday, May 3rd, 2017

Testimonials and endorsements have been a mainstay in marketing for many years. In the online environment, these concepts have been combined, embraced, and refined to drive a hot trend: influencer marketing. It works. If you think about your own purchase behaviors, you can probably trace many of those purchases—whether for some electronic device, a hairstyle, a meal, or a car—to a recommendation or referral that came from a friend or relative or that was prompted through some online endorsement from an individual you admire. How effective are these kind of endorsements? Both Nielsen and McKinsey have studied the issue.

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Posted in Content Marketing, Influencer Marketing, Internet Marketing, Marketing and Branding | No Comments »

Leveraging User-Generated Content to Boost Your Brand

Thursday, January 7th, 2016

Past and existing customers are extraordinary marketing resources for any business. What better way to tout your product or service than to use the “don’t take it from me” approach by turning the microphone over to a satisfied customer with no personal interest in supporting your brand? (more…)

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Posted in Content Marketing, Marketing Communication, Strategic Communications | No Comments »