Jazz Jones is anxious to get moving forward with the implementation of her content marketing strategy. She is, after all, eager to begin building her coaching business. But she has just a few more steps before she’s ready to go. The next one, Step 5, is critical and all about keeping the end in mind. (more…)
Posts Tagged ‘strategic marketing’
6 Steps and 6 Days to an Effective Content Strategy: Day 5
Tuesday, July 19th, 20166 Steps and 6 Days to an Effective Content Strategy: Day 4
Monday, July 18th, 2016Jazz Jones has a clear focus on her goals, objectives and her target audience. She knows who she’s attempting to influence and she’s done thorough research into their AIOs (activities, interests and opinions). Now, she’s ready for the next important step in creating a content strategy. (more…)
6 Steps and 6 Days to an Effective Content Strategy: Day 3
Friday, July 15th, 2016Jazz Jones is now well underway in the development of her content marketing strategy. She has clear goals and objectives in mind, she’s identified her specific target audience and she’s ready to move on to Step 3. (more…)
6 Steps and 6 Days to an Effective Content Strategy: Day 2
Thursday, July 14th, 2016
Jazz Jones is hoping to build business for her leadership development coaching for healthcare professionals. She’s clarified her goals and objectives and is ready for Step 2: (more…)
6 Steps and 6 Days to an Effective Content Strategy: Day 1
Wednesday, July 13th, 2016In our last blog post we met Jazz Jones, a physician and former healthcare administrator who is hoping to raise awareness and generate new coaching business through content marketing. Her first step: (more…)
6 Steps and 6 Days to an Effective Content Strategy
Tuesday, July 12th, 2016There is no shortage of content marketing experts these days, and there’s no shortage of ideas on the best ways for companies to leverage their content to achieve desired results. The problem is that these ideas are often without context–not grounded in real-world examples that can help would-be content marketers get their arms around what content strategy is all about.
Here, through a fictional example of a company that’s interested in gaining clients and driving business through content marketing, we apply the advice of content marketing experts to demonstrate how it can be used in concrete ways. (more…)
In Marketing—Of Any Kind—It Pays to Be Consistent!
Saturday, June 18th, 2016
What do your Facebook page, your primary business website, your Twitter feed and your direct mailing materials have in common? Hopefully it’s a lot of things, and not just the fact that they are part of your content marketing and branding strategies. Although these are all different media, it’s important to make sure that your branding standards are both consistent across all social channels, and in alignment with your corporate website and overall branding guidelines. (more…)
Marketing Planning: An Ongoing Process
Friday, September 4th, 2015In an industry like marketing that’s driven by having its finger on the pulse of cultural trends and attitudes, a major fear is becoming stale, outdated or thought of as “yesterday’s news.” At the same time, there’s a very real danger in being too quick to move away from the tried and true, especially in established businesses and industries. So, with the obvious need to strike some sort of balance, the clear question becomes, “How often should I update my marketing plan?” (more…)
How Are Marketers Remaining Relevant in the 21st Century?
Thursday, May 7th, 2015MadMen is a popular television program, now in its final season. It’s served to highlight one of our favorite professions—advertising. The program is instructive, both from a societal standpoint (the 50’s and 60’s are, thankfully, behind us…) and from a marketing standpoint. Despite the fact that we now have a wide range of new communication options to choose from as we attempt to connect with our audiences, the fact of the matter is that (more…)
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