Posts Tagged ‘effective mearketing’

Just Because You Can, Doesn’t Mean You Should!

Tuesday, May 8th, 2018

There’s an old saying that has been used to describe exceptional salespeople: “They’re so good that they could sell ice cubes to Eskimos.” The point being the Eskimos, leaving in a cold climate, really don’t need ice cubes, and are likely an audience that is going to be tough to crack. But, great salespeople could crack them.

Our perspective: Why? (more…)

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