Posts Tagged ‘search engine optimization’
Thursday, December 21st, 2017
Recently Entrepreneur writer Nina Zipkin covered a fascinating infographic put together by The Website Group, a U.K. – based digital marketing agency, Ahrefs, an SEO tool platform. The infographic looks at data collected and analyzed by Ahrefs based on two million random keywords. By looking at the top ten ranking pages for each of those keywords, they pulled together some great insights on how long it takes to get to that coveted top-ten spot. (more…)
Tags: Adwords, Google algorithms, Google Analytics, Google search, Google+, keywords, long tail search, optimizing your website, search engine optimization, SEO, web site optimization, website optimization
Posted in Analytics, Internet Marketing | No Comments »
Tuesday, December 12th, 2017
Search Engine Optimization, or “SEO,” is a frequently used and important tool in online marketing. Yet to many it’s an unfamiliar and intimidating concept that they may naturally shy away from. Fear of the unknown is understandable, but SEO is something that can’t be ignored if you want your online efforts to pay off. And, it’s really not as complex as the terminology might suggest. (more…)
Tags: Adwords, AhRefs, Google search, optimizing your site, search engine optimization, SEMRush, SEO, website traffic
Posted in Analytics, Content Marketing, Internet Marketing | No Comments »
Thursday, May 21st, 2015
By Linda Pophal
Ever since websites became a reality, marketers have been interested in finding ways to drive traffic to their sites. One of the traditional ways of doing this has been through search engine optimization (SEO)—a “fancy” phrase that really just means posting content that contains the words and phrases that potential visitors are likely to enter into search engines (like Google) when they’re looking for what you have to offer. (more…)
Tags: copywriting, Customer Communication, Direct Marketing, Google search, online marketing, organic search, search engine optimization, SEO
Posted in Business Development, Content Marketing, Internet Marketing, Marketing and Branding, Marketing Communication | No Comments »
Monday, May 4th, 2015
Short answer: Yes!
Today’s media environment is far more complex, offering both benefits and challenges for marketers. The benefits are that they have many more options to choose from to allow them to more specifically, and narrowly, connect with their target audiences. That is, however, also the challenge. (more…)
Tags: Business development, is print dead?, Marketing, online m arketing, print making a comeback, search engine optimization, SEO
Posted in Business Development, Internet Marketing, Marketing and Branding | No Comments »
Tuesday, October 15th, 2013
A business colleague of mine recently asked me what I thought about the value of a blog. Seems a vendor she was working with was recommending a blog and she really didn’t see the value. There are, though, two very important reasons that those wishing to build an online presence should consider managing a blog (and a few other, secondary, reasons). (more…)
Tags: blog, blogging, Brand Management, online communication, search engine optimization, SEO, Social Media
Posted in Internet Marketing, Marketing Communication, Marketing Measurement, Publishing | 2 Comments »
Thursday, February 24th, 2011
In my last blog I talked about what I’ve observed as a disconnect between how businesses often talk about their own products and services and how their prospects and customers talk about them. This disconnect can become a big, negative driver when it comes to SEO (search engine optimization) and driving people to their web sites. If you’re not using the same words and phrases that your target audience uses when they’re looking for products and services like yours, they’re not likely to find you. (more…)
Tags: internet marketing, search engine optimization, SEO, Social Media
Posted in Internet Marketing | No Comments »