Posts Tagged ‘online marketing’
Wednesday, December 31st, 2014
As smartphones have become increasingly common and many—particularly the millennial generation—have turned to texting as their go-to method of communication, some have questioned the future of email as a means of communication in both personal and professional settings.
I was asked recently by a reporter what I felt the future of email is and, particularly, how we are likely to use email in 2015. Will email go away? Will it remain relevant? These are very much the same questions that have been asked of other forms of communication: Will email replace “snail mail”? Will online chat replace phone calls? “Yes” and “yes” in some cases.
Generally, though, rather than reflecting a potential replacement, these new methodologies create new options and opportunities. (more…)
Tags: Customer Communication, direct mail, Direct Marketing, email marketing, millennials, online marketing
Posted in Business Development, Client Relations, Content Marketing, Internet Marketing, Marketing and Branding | No Comments »
Tuesday, December 9th, 2014
As both a consultant and someone who works with consultants to help them gain “thought leadership” status and new clients, I’ve watched the field of content marketing and content management grow exponentially over the past few years. Content marketing doesn’t show any signs of diminishing soon. Although, I do believe there will be a corresponding resurgence in the need for “gatekeepers” and “curators” to help both B2B and B2C consumers wade through the proliferation of messages that exist today. The field is becoming more and more populated by not-so-useful content, much of low quality and dubious accuracy.
Still, for myself and the clients we work with, we’re finding that a strategic combination of quality communication to key audiences, delivered across a wide range of channels (traditional and digital) can be a very cost effective way to build business. (more…)
Tags: becoming a thought leader, content management, content marketing, generating publicity, online marketing, PR/media relations, publicity, traditional marketing
Posted in Content Marketing, Internet Marketing, Marketing and Branding | No Comments »
Thursday, April 10th, 2014
Expanding communication opportunities bring both benefits and challenges to marketers today. While the availability of a wide range of communication options can be empowering, it can also be overwhelming. Which to use? When? How? How can you ensure that you’re not just wasting your time?
Marketing staff at both large and small organizations are finding themselves faced with significant opportunities today, but these opportunities can translate into a significant amount of work. What can they do to ensure that their time is being spent most effectively? (more…)
Tags: analytics, content management, content marketing, marketing effectively, online marketing
Posted in Business Development, Content Marketing, Marketing and Branding, Marketing Communication, Marketing Measurement, Strategic Communications | No Comments »
Wednesday, March 12th, 2014
Google+ is one of those relatively new social media tools that puzzles many, myself included. I’ve checked it out, dabbled with both a personal profile and a business page, deleted both, and started all over again. I have a few people in my circles and some people have me in theirs (many who are absolute strangers to me).
Recently, though, I had one of those “a ha!” moments about Google+ and why, for just about anybody hoping to be “discovered” online, it’s a must-use tool.
Here’s the thing: (more…)
Tags: facebook, Google+, linkedin, online marketing, SEO, Social Media, twitter
Posted in Uncategorized | No Comments »
Tuesday, February 25th, 2014
Some of my favorite authors/social economists do a great job of cautioning us to beware of “conventionally held wisdom”–Dan Ariely and Steven Levitt are two that immediately come to mind. It’s so easy to get swept up by conventional wisdom and then, unfortunately, to act based on that wisdom–whether it reflects reality or not. (more…)
Tags: bricks and mortar, internet marketing, online marketing, online presence, Strategy, Technology, web sites, website
Posted in Business Development, Internet Marketing, Marketing and Branding, Marketing Research, Web Sites | No Comments »
Thursday, February 13th, 2014
Web sites have become a “must have” for businesses of any size, in any industry or geographic location. In fact, to a large degree, if you don’t have a web site, you don’t exist. When potential customers are looking for products or services they are very likely these days to turn to the Internet and do a search. If your business doesn’t come up in their search efforts, you’re not likely to be part of their consideration set. (more…)
Tags: Advertising, content management, content marketing, e-marketing, internet marketing, Marketing, online marketing, Social Media, web site, website
Posted in Content Marketing, Internet Marketing, Marketing and Branding, Marketing Communication, Web Sites | No Comments »
Tuesday, January 21st, 2014
A few years ago, driven by my curiosity about the state of traditional direct mail marketing vs. online, or email, marketing I proposed an update to a book I had written on direct marketing a number of years ago. My publisher agreed and I had the opportunity to do some research on Direct Mail in the Digital Age. As I suspected when I proposed the project (more…)
Tags: content management, content marketing, direct mail, Direct Marketing, e-marketing, online marketing, traditional marketing
Posted in Content Marketing, Internet Marketing, Marketing and Branding | No Comments »
Tuesday, August 27th, 2013
In the old, old days, cavepeople drew pictures on the sides of their caves to share information. Eventually the printing press was invented and the world of communication changed significantly–“Extra, extra read all about it” became the cry as stories broke and consumers on street corners learned the news. From there, of course, radio emerged, then TV and–ultimately–the World Wide Web. The rest, as they tend to say, is history.
But, with the exception perhaps of the cave drawings, as each new communication methodology emerged, the others didn’t go away as was often predicted. Instead, (more…)
Tags: Advertising, advertising campaigns, internet marketing, news media, online marketing, traditional marketing, web sites
Posted in Internet Marketing, Marketing and Branding | No Comments »
Tuesday, August 20th, 2013
I’ve long had the feeling that much of what I (and others) tweet about is like the old saw about a tree falling in the forest. Is anybody there when I tweet and, even if they are, are they paying attention? Well, research done by Sysomos indicates that 71 percent of the 1.2 billion tweets they reviewed over a two-month period produced no replies or re-tweets. Further, the study indicated that when a retweet does occur, it’s most likely to occur in the first hour after someone initially published the tweet.
(more…)
Tags: email marketing, online marketing, Social Media, twitter
Posted in Internet Marketing | No Comments »
Thursday, June 6th, 2013
Once upon a time, many, many years ago, advertising on network television was all the rage. That’s where the big brands connected with consumers and drove sales. And then the landscape became fractured. Cable networking emerged, offering a wide range of new opportunities for advertisers to reach more narrowly segmented markets. The same thing was happening in the print environment. And then, of course, the Internet emerged and the rest is history.
But what’s happening today in the communication world will also, ultimately, be history. And recent reports (more…)
Tags: facebook, Instagram, internet, linkedin, online marketing, Social Media, Strategy, twitter
Posted in Internet Marketing, Marketing and Branding | No Comments »
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