As both a consultant and someone who works with consultants to help them gain “thought leadership” status and new clients, I’ve watched the field of content marketing and content management grow exponentially over the past few years. Content marketing doesn’t show any signs of diminishing soon. Although, I do believe there will be a corresponding resurgence in the need for “gatekeepers” and “curators” to help both B2B and B2C consumers wade through the proliferation of messages that exist today. The field is becoming more and more populated by not-so-useful content, much of low quality and dubious accuracy.
Still, for myself and the clients we work with, we’re finding that a strategic combination of quality communication to key audiences, delivered across a wide range of channels (traditional and digital) can be a very cost effective way to build business. (more…)
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