Expanding communication opportunities bring both benefits and challenges to marketers today. While the availability of a wide range of communication options can be empowering, it can also be overwhelming. Which to use? When? How? How can you ensure that you’re not just wasting your time?
Marketing staff at both large and small organizations are finding themselves faced with significant opportunities today, but these opportunities can translate into a significant amount of work. What can they do to ensure that their time is being spent most effectively? (more…)
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