Web sites have become a “must have” for businesses of any size, in any industry or geographic location. In fact, to a large degree, if you don’t have a web site, you don’t exist. When potential customers are looking for products or services they are very likely these days to turn to the Internet and do a search. If your business doesn’t come up in their search efforts, you’re not likely to be part of their consideration set. (more…)
Posts Tagged ‘e-marketing’
The Myths of Email Marketing
Tuesday, January 21st, 2014A few years ago, driven by my curiosity about the state of traditional direct mail marketing vs. online, or email, marketing I proposed an update to a book I had written on direct marketing a number of years ago. My publisher agreed and I had the opportunity to do some research on Direct Mail in the Digital Age. As I suspected when I proposed the project (more…)
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