We work with clients regularly to help them evaluate or establish various channels of online communication with their key audiences. Social media is obviously often part of the process we use in helping them connect with these audiences. Often, but not always. When it is, just as with any other form of communication, one thing we want to establish right up front is a means of measuring the value of this activity. (more…)
Posts Tagged ‘linkedin’
How Should You Measure Your Social Media Activity?
Tuesday, March 25th, 2014Tags: content management, content marketing, facebook, Google+, linkedin, measurement, metrics, Social Media, twitter
Posted in Analytics, Content Marketing, Internet Marketing | No Comments »
Why You Should Be on Google+
Wednesday, March 12th, 2014Google+ is one of those relatively new social media tools that puzzles many, myself included. I’ve checked it out, dabbled with both a personal profile and a business page, deleted both, and started all over again. I have a few people in my circles and some people have me in theirs (many who are absolute strangers to me).
Recently, though, I had one of those “a ha!” moments about Google+ and why, for just about anybody hoping to be “discovered” online, it’s a must-use tool.
Here’s the thing: (more…)
Tags: facebook, Google+, linkedin, online marketing, SEO, Social Media, twitter
Posted in Uncategorized | No Comments »
How to Use Social Media to Grow and Market Your Business
Tuesday, February 11th, 2014The wide proliferation of social media sites–from Facebook, Twitter and LinkedIn to Pinterest, Google+ and Instagram–provide a myriad of opportunities for businesses of any size to connect with their target audiences. That can be good news and not-so-good news for marketers. Why? Because while the out-of-pocket costs for using most of these tools is low to none, the time investment can be significant. Add to that (more…)
Tags: Advertising, content management, content marketing, facebook, Google+, Instagram, linkedin, Marketing, Pinterest, selling social media, Social Media, social media advertising, social media and the C-suite, twitter
Posted in Content Marketing | No Comments »
Using Social Media to Grow Your Business
Tuesday, January 14th, 2014We use social media for our own business and also work with clients to help them use various social media channels effectively to meet their business objectives. Many of our clients are in service (e.g. healthcare) organizations or are independent consultants hoping to establish themselves as thought leaders. All are hoping that social media can help to raise awareness of their services and, ultimately, drive business. We’ve successfully used (more…)
Tags: content management, content marketing, facebook, Google+, internet marketing, linkedin, Social Media, twitter
Posted in Content Marketing, Internet Marketing, Marketing and Branding | No Comments »
New LinkedIn Product Pages – Go or No Go?
Tuesday, January 7th, 2014LinkedIn recently announced the introduction of product pages—the ability for brands to create pages to highlight specific products. The big question for brands is: “worth it,or a waste of time”? Call me crazy, but I’m going with the latter. In fact, as I work with and monitor my own accounts as well as client accounts I’m very cognizant of the potential to dilute brand messages by using too many channels. (more…)
Tags: Brand Management, linkedin, Social Media, Strategic Planning, Strategy
Posted in Marketing and Branding, Strategic Communications | 2 Comments »
What NOT to do on LinkedIn—or other social media sites!
Thursday, October 10th, 2013We’ve been fairly active in social media for quite some time and manage several accounts for our own marketing efforts and to experiment with techniques that we can use to help boost clients’ awareness levels and levels of engagement online. We’ve reached that point where it is more common for people to reach out to us to connect than it is for us to be actively seeking new connections. To manage our connections, we have some guidelines in place to determine whose invitations to connect we accept and whose we ignore. (more…)
Tags: facebook, linkedin, Marketing, online advertising, online promotion, self-promotion, Social Media, twitter
Posted in Business Development, Internet Marketing | 4 Comments »
Top Social Media Missteps: Are You Making These Mistakes?
Thursday, September 26th, 2013There is no doubt that the rapid introduction of various social media platforms has dramatically changed the communication climate for businesses of all kinds. Whether you’re an independent consultant or author, work in a small “mom and pop” retail outlet, or a large multi-national conglomerate, social media is likely to play a part in communicating with key audiences. Unfortunately, sometimes the role of social media isn’t carefully considered. Messages are shared, but is anyone listening? Most importantly, are the right people listening? (more…)
Tags: facebook, Google+, linkedin, online advertising, Pinterest, SEO, Social Media, social media marketing, twitter
Posted in Marketing and Branding | 2 Comments »
Narrowing Your Audience: Be Clear to Connect
Tuesday, June 25th, 2013One of the key decisions that communicators must make is how to segment their audience. Segmenting is basically dividing the overall audience into groups–or segments–that share commonalities so that they can be targeted more specifically. For instance, if you’re a health care organization, you could segment your audience into: women and men. You might further segment the women into audiences of: women of child-bearing age, pre-menopausal women, menopausal women, elderly women. Even among these audiences there might be some need to further segment.
There are (at least) two key points to consider about segmentation:
(more…)
Tags: communication, customer segmentation, facebook, Google+, linkedin, market segments, marketing communication, segmentation, Social Media, twitter
Posted in Healthcare Communication and Marketing, Internet Marketing, Marketing Communication, Strategic Communications | No Comments »
LinkedIn Best Practices
Thursday, June 20th, 2013For B2B (business to business) marketers, as well as job seekers, LinkedIn remains the most viable option when attempting to select the social media tools that will help generate the best results. Since we work exclusively with B2B marketers (most in the healthcare and not-for-profit arenas), LinkedIn is the tool we use most often and we’ve become very familiar with it and the ways it can be used to leverage online awareness and build connections to build reputation and generate inquiries and sales.
If you’re a B2B marketer, a business person hoping to build credibility and reputation online, or a job seekers, here are some tips that can help you best leverage the benefits of LinkedIn: (more…)
Tags: communicating online, linkedin, networking, Social Media
Posted in Internet Marketing | No Comments »
Is Facebook Fading Away? Why Continually Monitoring All Communication Options is Important
Thursday, June 6th, 2013Once upon a time, many, many years ago, advertising on network television was all the rage. That’s where the big brands connected with consumers and drove sales. And then the landscape became fractured. Cable networking emerged, offering a wide range of new opportunities for advertisers to reach more narrowly segmented markets. The same thing was happening in the print environment. And then, of course, the Internet emerged and the rest is history.
But what’s happening today in the communication world will also, ultimately, be history. And recent reports (more…)
Tags: facebook, Instagram, internet, linkedin, online marketing, Social Media, Strategy, twitter
Posted in Internet Marketing, Marketing and Branding | No Comments »
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