LinkedIn is my go-to social media tool, primarily because most of my work is in the B2B space, but also because of the real value the site provides business professionals, whether they are seeking jobs, doing business development or furthering their careers. (more…)
Posts Tagged ‘linkedin’
Getting More From LinkedIn
Thursday, March 19th, 2015Tags: Business development, linkedin, Marketing, online marketing, social media marketing
Posted in Business Development, Career Advice, Marketing and Branding | No Comments »
Social Media Best Practices for SOHOs: You Don’t Have to be Big to be Successful Online!
Thursday, January 22nd, 2015One of the benefits—and potential downfalls—of the online environment is that it is a great equalizer. The smallest company, including solo operations, can present a “big company” feel, effectively competing against the big players in their industries. This can also present a downside, of course, for those seeking goods and services from online providers; all that glitters is not, necessarily, gold, so caveat emptor certainly applies.
Still, for small companies, and even individual practitioners in service industries like consulting, law, accounting, engineering, etc., it can be relatively easy to establish a strong presence online.
We’ve done that for our own marketing needs, and we work with a variety of other small businesses and independent consultants to help them establish a “big brand” online. In doing this, we have found some very important best practices that really must be adopted to generate results: (more…)
Tags: Advertising, customer engagement, facebook, Instagram, linkedin, Marketing, Pinterest, Social Media, twitter
Posted in Content Marketing, Internet Marketing, Marketing and Branding, Marketing Communication | No Comments »
The Masses Don’t Matter: Why I’m Looking for Fewer Followers, Fans, Likes and Retweets
Thursday, October 30th, 2014Over the years I have learned something about myself: I like results. In fact, I’m pretty much addicted to generating results to various efforts. Many years ago this might have been responses to “query letters” I would send out to editors to attempt to interest them in a freelance article contribution. Then it was writing copy and renting mailing lists to generate results through direct mail. Today it could be anything from tweaking the content of a web page to generate more visitors, writing a social media post that “goes viral” and generates a lot of back links or, most recently, attempting to generate traction with LinkedIn long-form posts. (more…)
Tags: facebook, linkedin, niche, Social Media, target market, viral
Posted in Business Development, Content Marketing, Marketing and Branding, Marketing Communication | No Comments »
People Just Aren’t Influenced by Social Media – Ask Anyone
Tuesday, July 22nd, 2014A recent Gallup poll indicates that just 5 percent of U.S. residents say that social media had “a great deal of influence” on their purchasing decisions; 62 percent said that it had no influence at all.
Yet, companies in the U.S. spent $5.1 billion on social media in 2013. Are they nuts?
Likely not. The thing of it is, (more…)
Tags: Customer Communication, Gallup, linkedin, Marketing, online advertising, Social Media, twitter
Posted in Marketing and Branding | No Comments »
Engaging Your Audience Through Social Media
Tuesday, July 8th, 2014Social media is critical for most (but still not all) businesses these days. It is a key communication channel that allows businesses and individuals to connect with a wide audience very cost-effectively.
As a business owner I maintain both LinkedIn and Twitter accounts for myself and have used them to successfully connect with prospects, clients, the media and other audiences. I’ve gained more than one client simply through my LinkedIn profile.
As a marketing communication consultant I work with clients to develop and manage their online communications presence through content marketing and management. These activities generally involve a strategy around driving traffic from various social media activities (LinkedIn, Twitter, YouTube, blogs, etc.) to their web sites to generate some specific action, ultimately leading to a sale or new client interaction.
In my work I’ve found the keys to success to involve primarily two things: (more…)
Tags: content marketing, facebook, Google+, Instagram, likeable social media, linkedin, Pinterest, Social Media, social media marketing, twitter
Posted in Uncategorized | No Comments »
Social Media Strategies That Really Rock: And Generate Results!
Thursday, June 12th, 2014Ashton Kutcher (@aplusk) has more than 16 million Twitter followers. Harvard Biz Review (@HarvardBiz) has 1.5 million. My @StratCommun account has about 1500; my @LinWriter account has about 1300. What does this all mean? (more…)
Tags: analytics, facebook, linkedin, measurement, measuring results, Pinterest, social media success, successful social media, twitter, using social media
Posted in Analytics, Content Marketing, Internet Marketing, Marketing Measurement | No Comments »
No Social Media? No Way!
Thursday, May 22nd, 2014Financial institutions are on social media. Hospitals and healthcare systems are on social media. Even law enforcement agencies are becoming engaged. While some groups have, for very good reason, been slow to adopt social media as a means of communicating with various audiences, it’s fair to say that most organizations that have an audience of some sort have found social media to be a “must do” rather than a “we need to think about it.”
But not all. (more…)
Tags: blogging, blogs, Customer Communication, facebook, Healthcare, linkedin, Social Media, twitter, U.S. Military
Posted in Uncategorized | No Comments »
6000 Views and Counting – LinkedIn Authorship Gets Results!
Thursday, May 15th, 2014LinkedIn recently added a new option for many of its members — the ability to write and publish posts that would be put before a broader audience than their own connections. If you see a little pencil icon next to the paperclip icon in the “Share an update…” box at the top of your home page, you have the ability to create and publish posts. Both my consulting profile and my freelance writing profile have these icons as do all my clients’ profiles.
So we’ve been experimenting with this option to see what kind of activity we’re able to generate.
Yesterday I posted an item on LinkedIn that I’d recently written as a blog post–“Four Little Words That Can Reveal a Lot: ‘Why Do You Ask?'”–the response has been phenomenal (at least by our standards). Last night as I was reviewing online activity for all of my accounts I noticed that I had about (more…)
Tags: content management, content marketing, linkedin, media relations, pr, Social Media
Posted in Business Development, Marketing and Branding, PR and Media Relations | No Comments »
Best Practices for LinkedIn Groups
Thursday, May 1st, 2014I’m a long-time fan of LinkedIn, and LinkedIn Groups, particularly for B2B marketing. I’ve used LinkedIn and groups for myself and for my clients whose goals generally include building credibility and establishing thought leadership status. A business contact recently asked me what my “top tips” would be for participating in LinkedIn and, particularly, for participation in LinkedIn Groups–one of the big benefits of this social media platform in my opinion.
Tags: linkedin, LinkedIn groups, Social Media, twitter
Posted in Business Development | No Comments »
CEOs and Social Media: Getting the Boss on Board
Tuesday, April 22nd, 2014Socializing Your CEO, a report released by Weber Shandwick, indicates that only 18% of the CEOs of the largest companies in the world have their own social network pages-a 2% increase from the 2010 report. It would appear that CEOs are simply not jumping on the social media bandwagon, at least not personally. Don’t believe it? Do a quick search on LinkedIn, arguably the most “professional” of the various social media channels, and see how many CEOs you find.
You’ll find some, but they don’t represent the CEOs of the Fortune 500 — or even 1000. Most, like me, are CEOs of their own small firms or consultancies.
So, what gives? (more…)
Tags: CEOs and social media, communication, facebook, linkedin, Social Media, strategic communication, twitter
Posted in Uncategorized | No Comments »
Subcribe to This Blog
Brand Evaluation
CONTENT CREATION
PR/MEDIA RELATIONS
SOCIAL MEDIA
STRATEGIC PLANNING
