I assist some clients with their social media activities, including the managing of online groups–some are more successful than others. As I’ve managed and monitored their groups, dabbled with my own, and evaluated other groups I’ve noted a number of factors that seem to impact their success. (more…)
Posts Tagged ‘linkedin’
Creating Online Communities
Tuesday, April 9th, 2013Tags: blog, blogging, Community Relations, Customer Communication, forums, linkedin, online communities, Social Media, web communities
Posted in Business Development, Marketing Communication | No Comments »
What Social Media Tool Should You Use? No Easy Answers.
Thursday, April 4th, 2013With so many different social media outlets to choose from, how do businesses decide which one or two they should focus their efforts on? It’s a question that many are pondering these days. The good news?
Social media decisions are no different than any other communication decisions you may have dealt with in the past. There are multiple ways that you can communicate and connect with any audience. To make the best choices you need to (more…)
Tags: Advertising, communication, Hootsuite, linkedin, marketing communication, Social Media, twitter
Posted in Marketing and Branding, Marketing Communication, Strategic Communications | No Comments »
If You’re Trying to Connect With CEOs on Social Media, You May Be Wasting Your Time
Monday, February 18th, 2013I wrote an article recently for Econtent on CEOs and social media, considering the extent to which they are–or may not be–engaged with social media. What I learned surprised me, and may surprise you as well.
Since LinkedIn is the most business-oriented of the social media tools I’m familiar with (Google+ is quickly gaining ground), I decided to check LinkedIn to see how many Fortune 500 CEOs had LinkedIn profiles. I decided to start with the top 25 companies and their CEOs, using the Fortune list. Of the Top 25 on the list, only one– (more…)
Tags: facebook, linkedin, marketing to CEOs, Social Media, twitter
Posted in Business Development, Internet Marketing | No Comments »
Are You Talking to Yourself on Social Media?
Tuesday, December 11th, 2012As I work with clients, or evaluate social media sites as part of the research I do on the topic, I frequently find that many sites–even those owned and managed by some top organizations–are more engaged in conversations with themselves than with interested followers or fans. They’re not sharing information that is of interest or value to their audience–they’re talking about themselves! That’s a strategy destined to fail. Why? (more…)
Tags: blogs, Business development, communication tactics, facebook, linkedin, Sales, Social Media, twitter
Posted in Business Development, Healthcare Communication and Marketing, Internet Marketing | No Comments »
Are Your Social Media Efforts Addressing the Right Questions?
Friday, November 23rd, 2012I work regularly with businesses, and independent consultants, on their marketing communication strategies, including social media strategies. The first two key points I address with my clients (whether for traditional or online media) are: (more…)
Tags: Advertising, facebook, Google+, linkedin, Marketing, Pinterest, Social Media, Strategy, twitter
Posted in Marketing Communication, Strategic Communications | No Comments »
Social Media Mistakes that Businesses Make
Monday, November 19th, 2012I was recently interviewed by a journalist for a piece for a business trade publication on the common mistakes made by businesses when using social media. It’s a great topic and one that could easily be expanded to the broad range of communication tools in general because the same types of mistakes occur in old as in new media.
Focusing specifically on new media– in this case social media– though, I shared with the reporter some of the common missteps I see (more…)
Tags: Advertising, communication strategy, facebook, Google+, linkedin, Pinterest, Social Media, Strategic Planning, twitter
Posted in Marketing Communication, Strategic Communications | No Comments »
The Benefits of LinkedIn for Business Development
Monday, November 5th, 2012LinkedIn initially gained popularity as a tool for job seekers and it remains a popular go-to source of candidates for recruiters and HR professionals. But businesses, large and small, and business people in a variety of professions are also finding LinkedIn to be a great networking tool and an opportunity to do business development across a much wider market area than ever before.
I’ve used LinkedIn for some time and have to confess that (more…)
Tags: Business development, linkedin, Social Media
Posted in Business Development | No Comments »
Connecting With Your Audiences Through Social Media
Thursday, November 1st, 2012As hard as it may be to believe, not everybody is engaged in social media these days. And, even those who have profiles established on sites like Facebook, LinkedIn and Twitter may not be active participants and, importantly, may not be seeing your communications, regardless of how frequently you post or how brilliant your insights are.
In my work as a marketing communication consultant I work with clients regularly to assess and improve their communications, including online communications. The first area of discussion (more…)
Tags: communicating strategically, communication tactics, Customer Communication, facebook, linkedin, Marketing, Social Media, strategic communications, twitter
Posted in Business Development, Healthcare Communication and Marketing, Internet Marketing, Marketing Communication, Strategic Communications | No Comments »
Do You Really Need a Web Site?
Tuesday, July 5th, 2011Back in October, 2009, I proposed an article on “Do You Really Need a Web Site” to some editors I work with, but the idea didn’t really seem to have traction. Today, though, it’s a topic I hear people talking about more and more, with (more…)
Tags: facebook, linkedin, Marketing, Social Media, twitter, web site, website
Posted in Marketing Communication | No Comments »
Only Eight Percent of Those Online Using Twitter?
Sunday, December 19th, 2010Despite all the hype and attention in the media, only eight percent of Internet users are Twitter users according to a recent study by Pew Research. That means 92 percent of those online are *not* using Twitter. Wow! I suppose I shouldn’t be entirely surprised. While I have some “online business colleagues” who are active on Twitter, most of my traditional business colleagues and the vast majority of students in my university classes (more…)
Tags: facebook, linkedin, online marketing, Social Media, Strategy, twitter
Posted in Uncategorized | No Comments »
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