Posts Tagged ‘employees as brand ambassadors’
Friday, February 11th, 2022
We hear a lot about influencers in today’s digital marketing environment, especially related to such channels as Instagram and YouTube. Influencers leveraging these sites include well-known names (in certain circles) like
MrBeast, Jake Paul and others who not only have massive followers but are making a massive amount of money from those who want to leverage those followers.
While most small businesses aren’t likely to either build or gain access to these top influencers, they do have the opportunity to leverage another powerful group– brand ambassadors.
(more…)
Tags: brand ambassadors, Brand Management, employees as brand ambassadors, inlfuencers, positive word-of-mouth, spreading word of mouth, WOM
Posted in Internet Marketing, Marketing and Branding | No Comments »
Thursday, September 16th, 2021
I’m often surprised that the most overlooked audience, when it comes to communicating with key constituents, is the internal or employee audience. Companies are generally pretty good about recognizing that they need to communicate with customers and prospects, but employees tend to be an afterthought. This may be because of the assumption that since employees are part of the organization they somehow “know” what’s going on. After all, it was in the newsletter or on Slack, wasn’t it? The fact of the matter, though, is that companies can’t leave it to chance that employees are paying attention to the messages they’re sending, or that they understand which are the key messages that they should be paying attention to. (more…)
Tags: building brand ambassadors, communicating with employees, Employee Communication, employees as brand ambassadors
Posted in Influencer Marketing, Internal Communication, Marketing and Branding | No Comments »
Wednesday, July 28th, 2021
We seem to live in an increasingly contentious world these days. Unfortunately, it’s also a world where news travels fast; bad news travels especially fast. The speed of communication in the 21st century is fueled by “citizen journalists” and crowdsourcing. Everyone and anybody can have a platform these days. And just about everyone these days is armed with smartphones that offer the ability to capture, record, and share whatever may be going on around them. Sometimes that can create positive exposure for companies and their senior leaders and spokespeople.
Sometimes that exposure, unfortunately, is negative and viral.
(more…)
Tags: brand ambassadors, communicating during crisis, crisis communications, employees as brand ambassadors, media relations, pr, strategic communications
Posted in Media Relations/PR, PR and Media Relations | No Comments »
Thursday, October 10th, 2019
Think your clinical staff members—primarily doctors and nurses—are the only ones, or the most important ones to impact the patient experience? Think again. Every single one of your employees and volunteers has an opportunity to influence the patient experience while on the job, and off. In fact, every single one of these individuals has the opportunity to influence patients’ choices when they are considering a new provider or care facility.
While on the job, and off. (more…)
Tags: brand ambassador, Brand Management, Customer Communication, Employee Communication, employee outreach, employees as brand ambassadors, managing customer expectations, media relations, patient expeience, pr
Posted in Internal Communication | No Comments »
Tuesday, May 24th, 2016
Generally, we advise clients to view their organizations, products and services from the “outside in.” In other words, they need to put themselves in the position of their desired audience and consider what is important to their audience, rather than what is important to them. Too often organizations talk about how they need to “communicate our value proposition.” The truth is, it’s not their value proposition that matters– (more…)
Tags: Brand Management, branding, employee ambassadors, Employee Communication, employees as brand ambassadors, Strategic Planning, Strategy
Posted in HR Management, Internal Communication, Marketing and Branding | No Comments »
Thursday, October 29th, 2015
The question of whether front-line, everyday employees should be speaking on behalf of a company and its brand has been in the minds of business owners and executives for years. On the one hand, harnessing the full weight of a company’s workforce can put a lot of bodies into the marketing effort. At the same time, companies often fear the potential negative, counter-productive impact of “rogue” or un-coached employees. Think of the employee complaining about her job on her Facebook page, or the insider who gives friends and neighbors the “real story” about his company at a backyard BBQ. (more…)
Tags: brand ambassadors, Customer Communication, Customer Service, Employee Communication, employees as brand ambassadors, pr, public relations
Posted in Business Development, Client Relations, HR Management, Internal Communication, Media Relations/PR, PR and Media Relations | No Comments »
Tuesday, January 28th, 2014
I heard a term recently that I had never heard before, but that I wish I had come up with: B2E marketing: for “Business to Employee.” Most are familiar with both B2C (business to consumer) and B2B (business to business) marketing and, of course, the concept is the same. This new acronym, though, really hits on a very, very important audience that many businesses overlook. But, while I’ve spoken, written and consulted widely on the important role that employees can play as brand ambassadors, I didn’t coin the term. Darn! That said, (more…)
Tags: B2B, B2C, B2E, Employee Communication, employees as brand ambassadors, internal communication
Posted in Internal Communication | No Comments »
Monday, December 2nd, 2013
One of the frequently, and unfortunately, overlooked audiences for many organizations is employees. They are the “first line of defense” for ensuring that your key messages are accurately and energetically conveyed to external audiences. Yet, many organizations fail to effectively enlist employees in these efforts. (more…)
Tags: brand ambassadors, Employee Communication, employee newsletter, employees as brand ambassadors, internal communication, intranet, newsletter
Posted in Internal Communication | No Comments »
Thursday, December 6th, 2012
Despite the fact that study after study continues to support the critical role that employees play as ambassadors (or detractors) for the organizations they work for, not all organizations are focused, as they should be, on their staff first. If you’re interested in boosting your marketing, you need to first start inside–with your employees. Seem a bit counter-intuitive? Maybe. But consider that, particularly for (more…)
Tags: branding, communicating with employees, Employee Communication, employee engagement, employees and your brand, employees as brand ambassadors, Healthcare, your brand
Posted in Internal Communication, Marketing and Branding | No Comments »
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