We hear a lot about influencers in today’s digital marketing environment, especially related to such channels as Instagram and YouTube. Influencers leveraging these sites include well-known names (in certain circles) like MrBeast, Jake Paul and others who not only have massive followers but are making a massive amount of money from those who want to leverage those followers.While most small businesses aren’t likely to either build or gain access to these top influencers, they do have the opportunity to leverage another powerful group– brand ambassadors.
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