Posts Tagged ‘digital marketing’
Tuesday, January 19th, 2021
In the modern retail landscape, digital is no longer a threat to the in-store shopping experience. In fact, smart retailers have come to see e-commerce as a tool to boost in-store foot traffic. This represents a new phenomenon called ROPO (research online, purchase offline), where consumers start their shopping journeys online but complete them in-store.
This is a strategy used by 82 percent of consumers, according to Retail Customer Experience. Because of this, experts stress how important it is for retailers to have a strong presence in both physical and digital environments. (more…)
Tags: B2C marketing, digital marketing, Innovation, internet marketing, marketing online, marketing strategy, online marketing, ROPO, showrooming, Technology, webrooming
Posted in Business Development, Content Marketing, Internet Marketing, Marketing and Branding | No Comments »
Tuesday, January 5th, 2021
It can be extremely expensive to feed the constant demand for content from a wide range of audiences. Content marketing has become a major industry in the 21st century, with companies of all types and sizes working hard to produce content to help them distinguish themselves from competitors as they attract and engage audiences that can represent potential customers.
The costs of content creation can be positively affected, though, if companies work strategically to repurpose content in various ways. The mantra of any efficiency-oriented content creator or team should be “Create once, use many times.” Why let valuable content become buried as new content is created? Here we take a look at some practical advice from content creators who have learned to make the most of what they create. (more…)
Tags: business journalism, Chief Content Officer, content, content management, content marketing, copywriting, creating content, digital marketing, repurposing content
Posted in Content Marketing | No Comments »
Saturday, December 19th, 2020
It’s fair to say that few, if any, companies—or their communication staff—were prepared to respond quickly and appropriately to the impacts of the COVID-19 pandemic. As millions of employees suddenly found themselves working remotely from their homes and millions of customers found themselves suddenly shut off from the companies and brands they typically engaged with, communication professionals began grappling with important questions, including the following: (more…)
Tags: content marketing, Customer Communication, Customer Service, digital marketing, marketing best pratices, marketing during COVID-19, online marketing
Posted in Business Development, Client Relations, Content Marketing, Internet Marketing, Marketing and Branding | No Comments »
Friday, November 27th, 2020
While it may seem like it’s a 21st-century thing, influencer marketing has been around since the early 20th century. One of the earliest influencers was Santa Claus, a character modernized and reinvented by Coca-Cola. Today’s influencers tend to be real people—PewDiePie, Logan Paul, Zoella, and others—many who leapt to fame thanks to the wide reach of social media channels, such as YouTube and Instagram. But influencers today come in a lot of forms depending on the target audience. Business-es, products, and services of all types leverage the audience, reach, and endorsement power of influencers to grow awareness and preference for what they have to offer. (more…)
Tags: content is king, content marketing, digital marketing, influencer marketing, influencers, Social Media
Posted in Content Marketing, Influencer Marketing, Internet Marketing | No Comments »
Monday, October 26th, 2020
Like many things we see all of the time, email subject lines are easy to overlook, especially when drafting them. Too often, though, copywriters, content marketers, and others fail to give enough thought to their email subject lines. They’re an afterthought. Something quickly thrown together and easily overlooked, not only by those writing them but those seeing them in their email inboxes! And that’s the problem.
Fail to pay enough attention to your email subject lines and your audience will too. (more…)
Tags: best email subject lines, content marketing, Customer Communication, digital marketing, Direct Marketing, email marketing, email open rate, email subject lines
Posted in Content Marketing, Marketing Communication | No Comments »
Friday, July 3rd, 2020
by Linda Pophal
My first job out of college was working in traditional direct mail marketing and I spent ten years with that company. I loved the work because it was so measurable so you could tell what worked, what didn’t and continually make improvements to boost response. Digital marketing, of course, offers even greater opportunities to measure the effectiveness of content in a variety of ways so it’s a field I really enjoy.
Literally any content that is accessible online–e.g. via the internet–is considered to be digital marketing. (more…)
Tags: digital marketing, marketing analysis, marketing effectiveness, marketing measurement, using digital channels
Posted in Business Development, Internet Marketing, Marketing and Branding | No Comments »
Wednesday, January 29th, 2020
A lot of questions I see related to digital marketing tend to compartmentalize, or silo, various types of communications. For instance, questions about social media or even about specific social media channels. Or questions about blogging. Or questions about website performance. (more…)
Tags: digital marketing, search engine optimization, SEO, Social Media, website marketing web marketing
Posted in Content Marketing, Internet Marketing, Marketing and Branding | No Comments »
Friday, January 17th, 2020
We saw a question recently in an online group to the effect of: “Is content marketing a viable lead generation tactic?” Great question, but not one that can be easily answered. The short answer is a resounding YES! But…
Tags: B2B content marketing, blog posts, content marketing, contributed content, creating content, digital marketing, quality content, writing blog posts, writing content
Posted in Content Marketing | No Comments »
Sunday, November 3rd, 2019
Search engine optimization (SEO) is a very important consideration in today’s digitally-driven content environment. After all, if you can’t get visitors to your site, and get them to engage with your content, you’ve obviously missed the mark. But, in an increasingly competitive quest to rank ever higher in Google SERP (search engine results page), some content marketers may go a bit overboard when it comes to chasing the numbers.
(more…)
Tags: digital marketing, Google search, online marketing, optimizing for search, search engine optimization, SEO
Posted in Content Marketing | No Comments »
Friday, September 20th, 2019
17877227 – social media
Social media marketing should be a key component of the marketing mix for virtually any company. Not only is social media marketing relatively inexpensive, it also provides a greater level of engagement than mass marketing efforts because it’s targeted at those who have some connection with your brand—shared interests, common connections, etc. At the same time, many companies pay lip service to social media marketing. They are technically doing it, but they aren’t putting in as much effort as they could, or should. (more…)
Tags: digital marketing, facebook, Instagram, linkedin, marketing with social, Snapchat, Social Media, social media marketing, social media strategy, twitter
Posted in Content Marketing, Internet Marketing | No Comments »
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