Posts Tagged ‘branding’
Tuesday, March 22nd, 2016
Recently, we discussed the sincere contemplation and soul-seeking that should go into any decision to rebrand your business. Entrepreneur’s infographic “The 8 Must-Follow Rules for Rebranding Your Company” notes that competition and a changing audience are two primary reasons for rebranding, and points out some successes and failures among a few big-name brands.
So, even though we’ve covered this, it can’t be overstated: think long and hard about rebranding. Still want to rebrand? Ok, here’s how we suggest going about it. (more…)
Tags: 4 P's, Brand Management, branding, branding effectiveness, Customer Communication, marketing effectiveness, rebranding
Posted in Marketing and Branding | No Comments »
Thursday, March 10th, 2016
For many people, recognizing that they have a “personal brand” may be a foreign concept. After all, products have brands, right? Yes, that’s true but so do you! And, if you’re a business professional, you should realize that your services, whether as an entrepreneur, or an employee, are not commodities. To set yourself apart from your competition, it’s crucial to develop and promote your own, unique, personal brand. So how do you do it? We’ve covered the topic of personal branding in the past, but it’s one that’s certainly worth revisiting. (more…)
Tags: brand development, Brand Management, branding, branding personal services, career advice, managing your brand, personal brand
Posted in Business Development, Career Advice, Marketing and Branding | No Comments »
Thursday, October 22nd, 2015
Marketers often like to talk about brand storytelling and, for many, a marketing strategy isn’t complete unless the brand is telling a compelling story. Brand storytelling represents the complete narrative you create for your audience—beyond your individual commercials, print media or website banner ads. As The Story of Telling notes on their website, “It’s about building something that people care about and want to buy into. It’s about framing your scarcity and dictating your value.” (more…)
Tags: Brand Management, brand storytelling, branding, video, visual communication, visual storytelling
Posted in Marketing and Branding | No Comments »
Tuesday, October 6th, 2015
One of the biggest challenges (or perceived challenges) for small or new businesses is competing with the big, established industry players. Whether it’s gaining leverage with vendors, attracting top talent, navigating a complex legal and regulatory climate, or achieving economies of scale, small and new businesses often feel outmatched by the big guys. However, when it comes to branding, the tables are often turned. (more…)
Tags: Brand Management, branding, entrepreneurs, managing your brand, small business, small business brands
Posted in Marketing and Branding | No Comments »
Tuesday, August 25th, 2015
Inc. magazine recently put out an entertaining list called “Top 9 Brand Blunders of All Time.” Most of these blunders were one-off decisions or short-term campaigns that had a major—and negative—impact on an established brand. These blunders highlight some key mistakes, both practically and conceptually, when it comes to branding. (more…)
Tags: brand identity, Brand Management, brand promise, branding, creativity, Entrepreneur, Marketing, Sujan Patel
Posted in Marketing and Branding | No Comments »
Thursday, June 18th, 2015
The most important element in brand building is that small business owners take the time to determine what they want their brand (or identity or reputation) to be and then take steps to ensure that all elements of the marketing mix (product, price, place and promotion) are aligned consistently to convey that desired brand image. Branding is not about a logo or a tagline—although those are important communication elements that help remind consumers about the company and its products. Brand, though, really is driven by (more…)
Tags: Brand Management, branding, integrated marketing, integrated marketing communications, multichannel marketing, omnichannel marketing
Posted in Business Development, Content Marketing, Marketing and Branding | No Comments »
Tuesday, June 2nd, 2015
I responded to a reporter’s query recently wondering about whether companies in industries with historically “poor” reputations (e.g. airlines, cable companies, telephone providers, etc.) are hindered because they serve as a “middleman” for consumers to access their services and that they may purposefully decide to just suck it up, accept the fact that they will never be able to satisfy their customers and, therefore, cut back on the costs of providing exceptional service. My short answer: “No.”
Here’s why, and what I think is really at play here. (more…)
Tags: Brand Management, branding, customer satisfaction, Customer Service
Posted in Marketing and Branding | No Comments »
Friday, December 26th, 2014
How many times throughout the week do you see a company logo slapped onto a billboard, incorporated into the name of a sporting event, or even plastered on the back of a boxer? These are classic examples of brand awareness strategy. With brand awareness, companies are simply making the consumer aware that they exist—that’s about it.
While brand awareness is generally of little use on its own, it’s an important first step in a process known in marketing as the purchase funnel. (more…)
Tags: brand awareness, Brand Management, branding, consumer decision-making, marketing process, purchase funnel, Strategy
Posted in Marketing and Branding, Strategic Communications | No Comments »
Tuesday, October 28th, 2014
I had an opportunity recently to speak to a group of human resource (HR) professionals in my community about a topic I’ve always been passionate about–employee communication. My undergraduate degree was in Psychology and Social Work. My dream as a child was to become a psychologist and, from seventh grade on, that was the path I thought I would take. However, during my senior year of college, I had my first internship and realized that I was not cut out to be a counselor. So, I pursued another path. I was working for a local governmental agency at the time, and I took an interest in HR management. The concept of employee motivation was very interesting to me and clearly aligned with the psychological principles I had learned about in school. So, I toyed with the idea of potentially creating or serving in a role that might be called a “corporate psychologist.”
Then, as fate would have it, (more…)
Tags: brand ambassadors, Brand Management, branding, Employee Communication, employee engagement, internal communication
Posted in Internal Communication, Marketing and Branding | No Comments »
Subcribe to This Blog
Brand Evaluation
CONTENT CREATION
PR/MEDIA RELATIONS
SOCIAL MEDIA
STRATEGIC PLANNING
