It’s not easy starting a small business. One of the reasons entrepreneurs are so admired by the rest of society is because of the risk involved in striking out on one’s own. Many leave the stability and certainty of a salary, health insurance and a retirement plan to bet the farm on a venture they are confident in and passionate about.
Unfortunately, many of these intrepid business people fall prey to some very avoidable pitfalls. (more…)
One of the biggest challenges (or perceived challenges) for small or new businesses is competing with the big, established industry players. Whether it’s gaining leverage with vendors, attracting top talent, navigating a complex legal and regulatory climate, or achieving economies of scale, small and new businesses often feel outmatched by the big guys. However, when it comes to branding, the tables are often turned. (more…)
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