Posts Tagged ‘small business brands’

When It Comes to Brand Management, Small Businesses Have an Edge

Tuesday, October 6th, 2015

One of the biggest challenges (or perceived challenges) for small or new businesses is competing with the big, established industry players. Whether it’s gaining leverage with vendors, attracting top talent, navigating a complex legal and regulatory climate, or achieving economies of scale, small and new businesses often feel outmatched by the big guys. However, when it comes to branding, the tables are often turned. (more…)

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