Posts Tagged ‘brand storytelling’

The Impact of Technology on Storytelling

Thursday, October 22nd, 2015

Marketers often like to talk about brand storytelling and, for many, a marketing strategy isn’t complete unless the brand is telling a compelling story. Brand storytelling represents the complete narrative you create for your audience—beyond your individual commercials, print media or website banner ads. As The Story of Telling notes on their website, “It’s about building something that people care about and want to buy into. It’s about framing your scarcity and dictating your value.” (more…)