Posts Tagged ‘sales and marketing’

Webinars Still a Viable Option for Building Audience

Thursday, March 22nd, 2018

Webinars are still widely promoted online, but does the format still resonate with end users and, if so, which ones? Can webinars reach, and influence, a B2C audience or are they primarily used for B2B outreach? What emerging technologies are moving into the webinar space? These are questions marketers need to be asking themselves. (more…)

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When You Simply Have to Say “No” To New Business, or a Potential New Client

Tuesday, May 26th, 2015

By Linda Pophal

Have you ever turned down new business or said “no” to a potential new client? It may seem hard to believe (especially for very new businesses), but there are definitely times when saying “no” is the best thing to do. Doing so effectively, though, is a bit of an art, and it may take a while for you to determine the types of clients and projects that make the most sense for you to tackle—and those that simply don’t make sense. (more…)

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