Posts Tagged ‘blogging’
Thursday, July 2nd, 2015
We work with companies and individuals in the business-to-business (B2B) space on content marketing planning and implementation, including the use of social media. The greatest challenge—and opportunity—for companies of any kind is generating content that is going to be valued by their audience. That often means thinking, as we like to say, “from the outside in.”
(more…)
Tags: blogging, content marketing, Customer Communication, customer engagement, Social Media
Posted in Blogging, Business Development, Content Marketing, Marketing and Branding, Marketing Communication, Strategic Communications | No Comments »
Tuesday, June 16th, 2015
by Linda Pophal
For me, the summer months represent a relatively quiet time to catch up on some professional development activities that tend to be at the bottom of my list during busier times of the year. This summer, I’ve signed up for a few Coursera courses, including one called “Digital Analytics for Marketing Professionals.” One of the reading assignments led me, as is often the case, down a rabbit hole to more and more intriguing topics until I found myself looking at (more…)
Tags: analytics, analyzing web traffic, blogging, Google Analytics, home page, homepage, web site analysis, web site navigation
Posted in Analytics, Blogging, Content Marketing, Internet Marketing | No Comments »
Tuesday, May 19th, 2015
Blogging can seem like a big commitment and, to a certain degree, it is. After all, you don’t want to start a blog without committing to posting to it regularly. But the time and effort don’t have to be overwhelming. I started this blog in February 2009 and have been posting to it regularly ever since. Over the past few years, I’ve been posting a couple of times a week.
I have five tips for those wanting to start a blog, or do a better job of managing an existing blog: (more…)
Tags: blogging, blogging best practices, content marketing, Customer Communication, Marketing, marketing communication, online marketing
Posted in Blogging, Content Marketing, Marketing and Branding, Marketing Communication | No Comments »
Thursday, May 14th, 2015
A client contact asked me recently what I consider to be the “biggest mistake” bloggers make as they attempt to connect with their audiences. I’m sure there are many! I have been publishing this blog for several years now, and we also work with various clients to create and manage their blogs. There are a variety of mistakes that I have made (and, hopefully, learned from!) and many missteps that I see others make as well. (more…)
Tags: blogging, blogging best practices, business blog, content marketing, Customer Communication
Posted in Blogging, Business Development, Content Marketing, Marketing and Branding, Marketing Communication, Publishing | No Comments »
Thursday, January 15th, 2015
Blogs continue to be a great communication tool for marketers of any size, in any industry. Blogs have two “big benefits”:
- They help you stay engaged with your audience in, hopefully, valued ways—keeping you “top of mind” when members of the audience are in need of your goods or services
- They aid in driving traffic to your website – because blogs are (or, at least, should be) updated with new posts regularly, your content will be fresh, and will contain relevant key words and phrases that can boost SEO
We have a blog that we’ve been posting to since 2009. We also manage blogs for a number of clients. In our work we’ve discovered some important best practices: (more…)
Tags: best practices, blogging, blogs, writing blog copy
Posted in Content Marketing, Marketing and Branding, Publishing, Web Sites | No Comments »
Thursday, May 22nd, 2014
Financial institutions are on social media. Hospitals and healthcare systems are on social media. Even law enforcement agencies are becoming engaged. While some groups have, for very good reason, been slow to adopt social media as a means of communicating with various audiences, it’s fair to say that most organizations that have an audience of some sort have found social media to be a “must do” rather than a “we need to think about it.”
But not all. (more…)
Tags: blogging, blogs, Customer Communication, facebook, Healthcare, linkedin, Social Media, twitter, U.S. Military
Posted in Uncategorized | No Comments »
Thursday, November 21st, 2013
I read an interesting blog post today from Arik Hanson’s blog “Communications Conversations” titled News releases or blog posts: What is the future of media relations? In it, he suggests that companies and individuals hoping to gain attention through the media should give up on the outmoded use of traditional news releases in favor of blogs. Blogs, he says, offer many benefits including: (more…)
Tags: blog post, blogging, blogs, editor, Journalism, journalist, media relations, news release, pr, press release, reporter
Posted in Media Relations/PR, PR and Media Relations | 2 Comments »
Tuesday, October 15th, 2013
A business colleague of mine recently asked me what I thought about the value of a blog. Seems a vendor she was working with was recommending a blog and she really didn’t see the value. There are, though, two very important reasons that those wishing to build an online presence should consider managing a blog (and a few other, secondary, reasons). (more…)
Tags: blog, blogging, Brand Management, online communication, search engine optimization, SEO, Social Media
Posted in Internet Marketing, Marketing Communication, Marketing Measurement, Publishing | 2 Comments »
Tuesday, April 9th, 2013
I assist some clients with their social media activities, including the managing of online groups–some are more successful than others. As I’ve managed and monitored their groups, dabbled with my own, and evaluated other groups I’ve noted a number of factors that seem to impact their success. (more…)
Tags: blog, blogging, Community Relations, Customer Communication, forums, linkedin, online communities, Social Media, web communities
Posted in Business Development, Marketing Communication | No Comments »
Thursday, January 10th, 2013
We’re a week into the New Year and, by now, you’ve likely started–or at least considered starting–to work on your New Year’s resolutions. How are you doing so far? Have you started the diet you planned on sticking to? Are you getting out of the old habits you were stuck in? Did you begin something new? From a business standpoint are you making progress on any resolutions that will lead to your desired level of success in 2013?
If not, you must know it’s never to late to start something new! And we have a suggestion for you. (more…)
Tags: blogging, blogs, brand, communication, marketing communication, Social Media, writing
Posted in Business Development, Healthcare Communication and Marketing, Marketing and Branding, Publishing | No Comments »
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