Posts Tagged ‘marketing pitfalls’

Avoiding the Pitfalls of Content Marketing

Wednesday, November 11th, 2015

In today’s marketing environment, content is king. Content is what drives potential customers to your website and gets them to know your brand and what your organization has to offer. Often, potential customers are first and foremost content consumers. They don’t care about your products or services, but if you have something interesting to show or tell them, they might keep returning to your site and getting to know your brand in the process.

But content marketing isn’t easy, and there are many pitfalls. (more…)

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