Posts Tagged ‘webinars’

Webinars Still a Viable Option for Building Audience

Thursday, March 22nd, 2018

Webinars are still widely promoted online, but does the format still resonate with end users and, if so, which ones? Can webinars reach, and influence, a B2C audience or are they primarily used for B2B outreach? What emerging technologies are moving into the webinar space? These are questions marketers need to be asking themselves. (more…)

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Transforming Traditional Content Into Something Better!

Tuesday, March 20th, 2018

Content is always changing shapes, morphing into something new. Long before there was the written word, people gathered to tell stories around campfires. Before there was a printing press, there were handwritten books. Then, of course, came ebooks. Now, our content comes to us through a dizzying array of devices and platforms. Smart creators are using the growing number of delivery options to continue to reshape content into new—and sometimes improved—forms. (more…)

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Measuring Social Media (and some webinar best practices!)

Thursday, August 25th, 2011

I sign up for webinars frequently (I’m an easy mark for those “free webinar” offers – they’re making a bundle on me!) Often I don’t actually *attend* the webinar I signed up for (which webinar providers will tell you is common among free registrants…), but I do often save and view later so I can “speed through” at my leisure *or* listen while I’m doing something else.

Today, though, I actually signed on to listen to a webinar and paid attention to *most* of it and found much of the info very, very helpful. One image in particular that (more…)

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Business Development Through Speaking

Thursday, January 27th, 2011

Have you ever attended a seminar, webinar or other presentation where you felt “tricked” into listening to what could best be described as a “sales presentation”? Haven’t we all… As a marketing/communication consultant I often do speaking engagements both “live” and via webinar. And, over the years, I’ve attended a lot of these presentations. While I do think that these types of activities can be good for business development, it’s best approached as a long-term approach and not a “quick sell.” (more…)

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