Archive for the ‘Marketing Communication’ Category
Tuesday, November 7th, 2017
The value proposition for a product or service is a foundational element in any sales and marketing activity. The value proposition responds to consumers’ question of “why” related to your products and services. “Why should I buy your product?” “Why should I subscribe to this service?”
A value proposition isn’t an off-the-top-of-your-head pitch to potential customers. It has to be carefully crafted, based on a solid understanding of your audience’s needs and values. Writing for Forbes, Rebecca O. Bagley recommends a three-step process for developing a value proposition: (more…)
Tags: conveying value to customers, Customer Communication, customer needs, features vs. benefits, identifying product benefits, Marketing, meeting customer needs, value proposition
Posted in Marketing and Branding, Marketing Communication, Strategic Communications | No Comments »
Tuesday, May 16th, 2017
It’s hard to succeed at anything if you’re not focused. Whether you’re golfing, driving, taking an exam or giving a presentation, losing focus on your objective can be disastrous. The same is true of your social media activity. Granted social media marketing is a longer-term activity than golfing or giving a presentation, but the importance of focus is no less important. In particular, we’ve selected three key elements marketers should keep their focus on when engaging in social media. (more…)
Tags: facebook, linkedin, Marketing, marketing plan, Social Media, social media marketing, strategic marketing, twitter
Posted in Content Marketing, Internet Marketing, Marketing and Branding, Marketing Communication | No Comments »
Monday, March 27th, 2017
Let’s face it. Not all businesses are as flashy and exciting as manufacturing high-end sports cars, groundbreaking technology or exquisite luxury items. The marketing for some products is as simple as letting people know the product exists. Unfortunately, that’s not the case for most companies, and this means they may need to work extra hard or be extra creative in making sales. As Ryan Holiday writes for The Huffington Post, (more…)
Tags: Customer Communication, Marketing, marketing practices, marketing strategy
Posted in Internet Marketing, Marketing and Branding, Marketing Communication | No Comments »
Thursday, March 2nd, 2017
What event or events would you say have had the greatest impact on the United States during YOUR lifetime? It’s a question put to 2,025 adult survey respondents in a mid-2016 Pew Research Center poll, the results of which were covered by Claudia Deane, Maeve Duggan and Rich Morin. Before looking at the article, try to answer the question yourself. What are the 10 historic events during your lifetime that have had the greatest impact on the country? (more…)
Tags: Customer Communication, historical events, marketing research, shared experiences, understanding your market
Posted in Marketing and Branding, Marketing Communication, Marketing Research | No Comments »
Tuesday, February 28th, 2017
Politics permeates virtually every aspect of our day-to-day lives, and it’s constantly on display in every channel of media. So it’s no surprise that in seeking to connect with, and seem relevant to, their customer base, marketers from time to time invoke the politics of the day. However, the risk of such tactics often far outweighs the marginal rewards. (more…)
Tags: Democratic debate, marketing and politics, political debate, political discussion, President Trump, Republican debate
Posted in Marketing and Branding, Marketing Communication, PR and Media Relations | No Comments »
Tuesday, January 24th, 2017
How quickly things change! Just a few short years ago, it seemed as if the bottom had fallen out for marketing talent-including writers, graphic designers, videographers, and more. In a declining economy, marketing budgets are often the first to feel the pain. But companies have actively looked for less expensive and more cost-effective ways to get the word out about their products and services. Additionally, Google has tinkered with its algorithms to provide SEO rewards to those who can supply rich, varied, and original content on a regular basis. And so, demand for talent has outstripped supply.
The competition for marketing talent is heating up. (more…)
Tags: content marketing, creative marketing, demand for marketing talent, hiring marketing talent, Marketing, marketing talent, staffing demands, staffing issues
Posted in Content Marketing, Healthcare Communication and Marketing, Internet Marketing, Marketing and Branding, Marketing Communication | No Comments »
Thursday, January 19th, 2017
By now, most business owners and business professionals have accepted the value that social media can have in helping to raise awareness, create preference and drive traffic to websites and to brick-and-mortar establishments. But, unfortunately, not all are communicating effectively through these channels.
We often see two common missteps, which we try to advise clients against doing: (more…)
Tags: B2B marketing, B2C marketing, Brand Management, business communication, copywriting, Customer Communication, Marketing, writing effective copy
Posted in Content Marketing, Healthcare Communication and Marketing, Marketing and Branding, Marketing Communication, Strategic Communications | No Comments »
Friday, January 6th, 2017
A year ago, we m
ade some predictions for the marketing trends we expected to see in 2016, and we feel we did well enough to give it another shot for 2017. Here are some of the trends we expect to see this year. (more…)
Tags: 2017 predictions, Brand Management, content management, content marketing in 2017, digital marketing, marketing in 2017, marketing predictions, SEO
Posted in Content Marketing, Healthcare Communication and Marketing, Internet Marketing, Marketing and Branding, Marketing Communication | No Comments »
Friday, September 9th, 2016
Ten to fifteen years ago, the advice to be given to a small business owner regarding an online presence may well have been, “you should have a website.” Today, it’s rare to find a business of any size without a website; however, that only means it’s harder to stand out among the crowd. Having a website is no longer in and of itself a sign of an established, sophisticated business. That website has to be designed to ensure brand consistency as well as prospect and customer engagement.
Here are some strategies to outshine your competitors in the digital environment. (more…)
Tags: Contently, digital marketing, marketing content, online marketing, web sites, website best practices, websites
Posted in Internet Marketing, Marketing Communication, Web Sites | No Comments »
Wednesday, September 7th, 2016
How quickly things change! Just a few short years ago, it seemed as if the bottom had fallen out for marketing talent-including writers, graphic designers, videographers, and more. In a declining economy, marketing budgets are often the first to feel the pain. But companies have actively looked for less expensive and more cost-effective ways to get the word out about their products and services. Additionally, Google has tinkered with its algorithms to provide SEO rewards to those who can supply rich, varied, and original content on a regular basis. And so, demand for talent has outstripped supply. (more…)
Tags: content marketers, content marketing, finding content marketers, hiring marketing talent, marketing talent, shortage of marketing talent
Posted in Content Marketing, Internet Marketing, Marketing and Branding, Marketing Communication | No Comments »
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