Posts Tagged ‘customer needs’

Best Practices in Defining Your Value Proposition

Tuesday, November 7th, 2017

content marketing, content management, content strategy, strategic marketing, marketing strategically, strategic communicationsThe value proposition for a product or service is a foundational element in any sales and marketing activity. The value proposition responds to consumers’ question of “why” related to your products and services. “Why should I buy your product?” “Why should I subscribe to this service?”

A value proposition isn’t an off-the-top-of-your-head pitch to potential customers. It has to be carefully crafted, based on a solid understanding of your audience’s needs and values. Writing for Forbes, Rebecca O. Bagley recommends a three-step process for developing a value proposition: (more…)

Keeping Up With Customer Needs

Thursday, January 16th, 2014

Businesses of all sizes and types are concerned with staying abreast of constantly changing customer and consumer expectations. The information age we are in represents both challenges and opportunities for doing this. The challenges are related to the sheer volume of information we now have available to use. The opportunities are related to the same thing! As both a small business person and a marketing consultant, I approach keeping us with customer needs from a couple of different perspectives: (more…)