Regardless of one’s politics, it is fair to say that the current presidential administration has caused a great deal of controversy on many fronts, creating fresh headlines nearly every week. One of the most visible manifestations of this has been the attention paid to the president’s communications team. Fans of late night are no doubt aware of former press secretary Sean Spicer’s combative press conferences, Saturday Night Live’s parodies of those press conferences, and Spicer’s disdain for those parodies. Spicer’s interactions with the news media were one of the most talked about aspects of the young administration.
Then his replacement came on the job — for a total of 10 days. (more…)
Politics permeates virtually every aspect of our day-to-day lives, and it’s constantly on display in every channel of media. So it’s no surprise that in seeking to connect with, and seem relevant to, their customer base, marketers from time to time invoke the politics of the day. However, the risk of such tactics often far outweighs the marginal rewards. 
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