Posts Tagged ‘hiring for brand alignment’

Maximizing the Impact of Your Employer Brand: Yes, You Have One!

Thursday, September 22nd, 2016

MentorWhen we talk about branding, we focus a lot on a company’s corporate image: the impression the market has about its products or how its audience views its services. These are certainly important areas of focus for branding. One area that often gets overlooked, though, is the employer brand: how do current and potential employees view your organization?

Why does it matter? For a couple of reasons: (more…)

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